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Work Background
CONSULTANT / Self EmployedGrowth & Marketing Consultant
Feb. 2025India, New DelhiProviding Freelance consulting / Part time services to multiple businesses globally.
Divyaa-coAGM- Growth & Marketing
Jan. 2024 - Feb. 2025India, Gurgaon•Leading full-funnel growth strategy across Meta, Google Ads, and organic channels, delivering 5x ROAS and 20% MoM revenue growth.
•Spearheaded GTM and CRO for D2C website—positioning, messaging, feedback loops.
•Scaled influencer & UGC strategy to drive 45% organic traffic growth and 18K+ new monthly users.
•Managed ₹1Cr+ media plan and owned growth P&L.
•Created lifecycle journeys (Email, WhatsApp, Push) to boost activation by 30% and retention to 60%.
•Executed loyalty and reactivation programs with 15% MoM repeat rate growth and 60% uplift in 90-day retention.
NirogstreetAssistant General Manager - Growth & Marketing
Jun. 2022 - Jan. 2024India, Gurgaon•Drove ₹100 Cr+ ARR through integrated performance marketing, lifecycle automation, and CRO.
•Boosted user activation by 100% using Clevertap/Moengage onboarding journeys.
•Reduced CAC by 28% via predictive segmentation and remarketing.
•Launched “Super Saver Saturday” brand campaign—₹2 Cr+ monthly revenue.
•Delivered 22% improvement in website CVR through funnel audits and experimentation.
•Led 50+ activations with 40K+ leads and 15% uplift in NPS.
•Built high-performance 6-member team spanning performance, CRM, and content.
Fliplearn Education TechnologiesSenior Manager-Growth & Digital Marketing
Feb. 2021 - Jun. 2022India• Headed the growth and digital marketing channels to facilitate growth at every
stage of the customer journey funnel, including acquisition, onboarding, engagement, and retention.
• Implemented a WhatsApp Business APIs strategy to nurture and provide marketing qualified leads to the sales team, resulting in significant growth in acquisitions, retentions, and renewals.
• Designed the user journey flow and introduced "Flippy," the AI Chatbot on the website, to reduce bounce rates and generate quality leads from SEO traffic. Achievements include 650K+ chats and 150K leads.
• Played a pivotal role in the launch and Go-to-Market strategy for Fliplearn-HTS, a new B2B SaaS product for schools.
• Led SEO (Search Engine Optimization) and ASO (App Store Optimization) with the assistance of external agencies, yielding a 156% increase in web organic traffic, a 68% jump in new visitor acquisition, a 14% decrease in bounce rate, a 25% increase in Android app installs, and a 28.7% increase in iOS app installs.
• Conceptualized, planned, and created five new organic lead generation channels with lead magnet content to generate quality leads and build the top of the sales funnel including Flippy, WhatsApp Inbound, YouTube, Quora, and social media groups.
NestAway TechnologiesGrowth Marketing Manager
Jun. 2018 - Jan. 2021India Delivered 3x user growth and 6x revenue within 10 months through funnel optimization and paid channels.
• Activated referral, influencer, and offline channels, contributing 25% to total acquisition.
• Managed growth and brand campaigns for NCR with ₹50L+ budget, increasing MRR by 35%
• Discovered and launched referral, local influencer, and partnership channels, contributing 25% to new user acquisition within 6 months.
IndiSpiceEntrepreneurship - Founder & CEO
Apr. 2014 - Jun. 2018India, GurgaonIndiSpice is a vertically integrated, innovation & technology driven global premium food brand that is changing the thousands year old Spice & Herbs Industry through cross-border e-commerce.
• Developed the commercially viable vertically integrated brand with farm partners across India with innovation in product categories
• Was awarded the Startup Of the week by New Crop-Nasscom’ 10000 Startups. Raised a seed fund of 6M INR.
• Achieved considerable global recognition with IndiSpice being selected on Amazon Launchpad.
• Spearheaded the operations and managed a team of 17 with a growth trajectory of over 5000 customers in less than 20 months of operations.
• Was responsible for BD, growth, marketing, PR & branding, alliances & partnerships, investor relations & team building.
• Developed & managed strategic partnership with various sales & growth channels to increase brand presence and revenues.
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