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MAGRABi Retail GroupVice President - Premium Segment
Jan. 2025Dubai, Emirato di Dubai, Emirati Arabi Uniti
AvignonesiChief Marketing & Communication Officer (Victrix Group)
Jun. 2023 - Jan. 2025Montepulciano, Tuscany, Italy
Officina Profumo-Farmaceutica di Santa Maria NovellaChief Marketing Officer (Italmobiliare Investment Holding)
Jan. 2021 - Feb. 2023Florence, Tuscany, ItalyLeading globally 360° Marketing and eCommerce strategies at global and local level, behaving as a brand
guardian on all executions, including and not limited to creative, product marketing, editorials, advertising and press, brand and retail events, visual merchandising, pop ups, flagship amplifications & special installations, artistic collabs, paid media investment, content production, product & collateral aesthetics development, eComm end-to-end management, CRM, social media and digital platforms, SPAs & hotels management as brand building lever. Managing full marketing and eCommerce budget. Geographies of reference: Europe, UK, USA, Russia, APAC (Australia, Korea, Japan, Singapore, Taiwan), Greater China. Managing both marketing 360 degrees at retail and distributors level. Responsible of a team of 10+ people. Reporting to WW Company CEO.
Loro PianaWW Head of Digital & eCommerce (LVMH Group)
Jan. 2017 - Dec. 2020Milan Area, ItalyPart of the LVMH Group Executive eCommerce Committee. Leading globally Digital & Social and eCommerce strategies and executions at global and local level, including and not limited to eCommerce P&L management, eComm operations, eComm merchandising, digital editorial calendar, social media and digital content production and execution, online amplification of retail moments (earned, paid, owned), as well as omnichannel services design and roll out. Responsible for defining and implementing online only product exclusive. Managing a team of 20+ people.
LuxotticaSunglass Hut Global Brand & Communication Director
Feb. 2016 - Jan. 2017Milan Area, ItalyIn charge of setting the brand and marketing strategy, as well as the communication development at a
global level, defining corporate guidelines and being the point of reference for local marketing teams and leading global content creation. Responsible for: brand fundamentals, marketing plans & budget, retail calendars and 360° activities, strategic projects to accelerate on the brand journey, brand campaigns creation and development, management of production budget, paid media, retail marketing Buying Days, global coordination of all stakeholders, both at Corporate and local level, creative agencies relationship management. Reporting to Sunglass Hut WW Head of Global Marketing.
LuxotticaSunglass Hut Global Brand Communication Manager
Jan. 2014 - Jan. 2016Milan Area, ItalyResponsible for: leading overall brand positioning, strategy and annual communication plan at corporate
headquarter level. Lead execution of brand content for all geographies with a focus in store, on ATL (tv, radio, printed media and outdoor), BTL, CRM pieces, web, social, contests and consumer facing events. Directly managed the agencies in day-to-day anffairs. Responsible for approvals of all brand contents across all departments (HR, PR, Visual Merchandising, Digital, Social, Corporate). In charge of the international coordination of all markets (+15) as well as the global and local briefs and brand projects. Reporting to Global Brand Content Director and to Sunglass Hut Brand Director.
LuxotticaGroup Digital Marketing Manager
Nov. 2010 - Dec. 2013
xisterAccount Manager, Media Planner & Digital PR Manager
Jan. 2006 - Oct. 2010
xisterCRM Services
Jul. 2003 - Dec. 2005
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