Requests
0
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Eyeful MediaSVP and Managing Director
Dec. 2024Remote
Eyeful MediaVice President of Digital Marketing
Dec. 2020 - Dec. 2024RemoteI lead our SEO, Paid Media, Affiliate, and Digital Marketing teams for Eyeful Media, a boutique digital marketing agency. As VP of Digital Marketing, I am responsible for the team that services ongoing client relationships. Our team shapes the company's digital marketing practices, channel strategies, and services so that the Eyeful team can deliver an excellent experience for our clients. Since I joined in 2020, I have doubled the team, which now includes more than 20 full-time employees. SEO and Paid Media services account for more than 80% of total revenue, and revenue for these services has increased by over 100% under my management.
Lulus.comDirector of SEO
Feb. 2019 - Dec. 2020Greater Los Angeles AreaLed the SEO and Affiliate marketing teams. • Ran a cross-functional marketing team and set goals and strategies for Organic Search, the Site Product Roadmap, and Affiliate Marketing channels leading to record organic traffic revenue in 2019
• Report to the COO and own a seat in the Leadership Roundtable
• Responsible for organic traffic initiatives, reversing negative growth trends and year-over-year traffic growth of 15% and revenue growth of 35%
• Developed affiliate and SEO roadmap for the CEO and COO with a focus on key initiatives and seasonal strategic product categories, leading to a 23% reduction in marketing costs
Legacy.comDirector of Customer Acquisition
Oct. 2016 - Nov. 2018Greater Los Angeles AreaI was the Director of Customer Acquisition at Legacy.com. Areas of responsibility include earned, owned, and paid traffic channels. In addition to site optimization, I work with our traffic and revenue teams to drive new visitors to the site. Also responsible for all inbound traffic reporting and trends for all Legacy properties worldwide. Integrated within product management teams, design group, marketing department, content team, and analytics. Member of the Senior Leadership Team and Revenue Council. Have reported to the CTO, COO, CMO, and CRO. - SEO
- Paid Search
- Paid Social
Legacy.comDirector of SEO
May. 2016 - Oct. 2016Greater Los Angeles AreaEnterprise SEO working between design, development, marketing, data, and operations to set and execute strategy. Report to CTO.
MaxusOrganic Search Director - Apple.com Account
Feb. 2015 - May. 2016Greater Los Angeles AreaAgency side SEO expert working with the internal search and product management team of Apple. Worked on Apple.com, Apple Store, and Apple Support. Manage account team of SEO managers and specialists to deliver strategic and tactical SEO recommendations. Our team's focus is increasing organic revenue and traffic while delivering actionable recommendations. In my role I perform the following responsibilities: - Technical Site Audits
- BrightEdge Reporting Strategy, Insights, and Maintenance - Advanced Keyword Research
- Ticket Submission and Validation
- Business Requirement Documentation for Product Mangement
- Quarterly Business Reviews
- Global SEO POVs (Mobile Algorithm Update, Phantom Updates, ccTLD Updates)
- Mobile Site Recommendations - Site Migration and Redesign Services
- Semantic Markup Recommendations
- Global Coordination with EMEA and APAC Teams
- Internal Link and Crawl Path Recommendations
- Holistic Strategy with Paid Search team In this role I use the following tools:
- DeepCrawl
- Hitwise
- SimilarWeb
- BrightEdge
- Screaming Frog
- Majestic
- UberSuggest
- Google Trends
- Google Search Console
- Bing Webmaster Tools
- Adwords
- SEO Tools for Excel
The Search AgencyAccount Director
Mar. 2011 - Jan. 2015Greater Los Angeles Area* Deliver Holistic Digital Marketing Strategy * Expert in Earned, Owned, and Paid Media
* Aid in Site Migrations and Site Builds
* Deliver Architectural, Content, Linking, Social, and Usability Recommendations
* Lead team of Search Specialists and Subject Matter Experts
* Analyze Data and Determine Areas of Opportunity
* Work with External Vendors
* Plan and Deliver Quarterly Business Reports
* Administer Search Marketing Training
* Work with sites with millions of pages and millions of visitors per month
* Work with medium and enterprise level clients
* Interface with all levels of management
Commission JunctionAssociate Account Manager
Aug. 2010 - Mar. 2011I manage a portfolio of Access and Vantage level advertisers within the Commission Junction Affiliate Network. My goal is to grow advertiser's reach and revenue within the Affiliate space.
MyselfStrategic Marketing Consultant
Jan. 2009Work with start-ups, retailers, and B2B companies to develop and maintain digital marketing, paid media, affiliate, and SEO strategy. Services include: - Technical Site Audits
- SEO for Site Builds and Redesigns
- Site Migrations
- SEO and Marketing integration
- Paid Media
- Affiliate Marketing
- Customer Acquisition Strategy
Commission JunctionSEO Account Manager
Sep. 2007 - Aug. 2010I work in an agency setting helping our clients attain better search engine visibility in Google, Yahoo and Bing. As an SEO Account Manager, I oversaw all accounts with CJ Search SEO, including managing up to 10 clients of my own at a time, overseeing their account from start to finish. I diagnose strengths and weakness, set strategy, and complete deliverables. During my time at CJ Search, I have: - Drove more than 100% YoY revenue and traffic growth for two Internet Retailer Top 500 sites - Optimized Google Base Feed that drove revenue more than 200% for an online retailer - Optimized Google Base Feed's titles, descriptions and landing pages which increased the conversion rate by 74% for an online retailer - Achieved top rankings in multiple categories, including Furniture, Home Decor, Software, Direct Marketing Companies, Deal of the Day Sites, B2B companies, shoe and apparel companies, travel websites - Content and Recommended changes increased sitewide conversion rate by 24% in two months - I have created mockups which changed the flow of navigation and site architecture which led to 29% growth in an online retailer's conversion rate - Analyzed trends of online retailers and reset strategy as needed depending on seasonality and product offerings - Created content for more than 40 companies that is targeted towards their demographic - Well-versed in using Dreamweaver, general FTP programs, Google Analytics, Omniture, ComScore, Wordpress and other CMS systems, including OsCommerce, Volusion, Magento, GoECart, and more
DenverFabrics.comDigital Marketing Manager
Feb. 2007 - Jul. 2007I managed all Internet Marketing functions for the company, including - Search Engine Optimization
- Paid Search
- Affiliate Program Management
- Email and Newsletter Marketing
- Social Networking Management
Intch is a Professional Networking App for the Future of WorkSee more people like Brian on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
98360 people
36
Head of Marketing @ 4C Strategy
18
Advertising Manager and Digital Marketing Project Manager @ Engenius Web Design + Digital Marketing
17
Paralegal