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Work Background
PWRHOUSE COLLECTIVE, LLCPartner and Chief Marketing Officer
Mar. 2025Partner and Chief Marketing Officer for a modern, collective marketing agency. Our superpower is combining our individual zones of genius to give our clients a ridiculously unfair competitive advantage. We don’t do one-size-fits-all solutions. We build custom-tailored programs that craft bold, culture-driven marketing that doesn’t just capture attention—it drives results. From breakthrough brand storytelling to disruptive social strategies and revenue-driving campaigns, PWRHOUSE isn’t just an agency—we are a force to fuel your brand. Feel that energy? That’s PWRHOUSE.
Lilly PulitzerSenior Director of Brand Marketing, PR, Influencer, and Community Strategy
Dec. 2018 - Mar. 2025King of Prussia, PADefine and execute brand marketing strategy, public relations, events, partnership creation, cause marketing, and brand collaborations for the iconic resort wear brand born under the sun almost 65 years ago. Serve on the Executive Operating Committee and Senior Leadership Team to provide long-range strategic direction and enterprise leadership for the company.
Lilly PulitzerDirector of Media and Community Development
May. 2018 - Aug. 2021King of Prussia, PA• Led digital & print advertising programs with editorial partners such as Harper’s Bazaar, Elle, Glamour, Travel & Leisure, and Town & Country
• First-to-market with Amazon streaming video placements
• Developed strategy, budget, and led cross-functional team for a 360 campaign celebrating the brand’s 60th anniversary through events across the country, collaborations, digital engagement, and media coverage
• Built omnichannel marketing & communication campaigns to enter over 20 new retail markets
Lilly PulitzerDirector, Brand Marketing + Media
Apr. 2016 - Aug. 2021King of Prussia, PALed vision and strategy of how to attract new consumers to Lilly Pulitzer, the authentic resort wear brand via Social Media, Public Relations, Influencer Marketing, Events and Advertising.
Lilly PulitzerSenior Manager, Social Media Marketing & Public Relations
Sep. 2014 - Apr. 2016Led vision and strategy of how to attract new consumers to Lilly Pulitzer, the authentic resort wear brand via Social Media, Public Relations, Influencer Marketing, Events and Advertising.
Lilly PulitzerSenior Manager of Digital + Social Communications
Apr. 2014 - Aug. 2014King of Prussia, PAAs the Senior Manager of Digital and Social Communications at Lilly Pulitzer, I was responsible for the development of the company’s social media strategy in alignment with the overall Creative Communications strategy.
Lilly PulitzerDigital + Social Communications Manager
Jul. 2013 - Apr. 2014King of Prussia, PAAs the Digital and Social Communications Manager at Lilly Pulitzer, I was responsible for the development of the company’s social media strategy in alignment with the overall Creative Communications strategy.
QVCSocial Marketing Manager
Jun. 2012 - Jun. 2013West Chester, PA• Built a team of over 30 people contributing to social media across strategy, content, creative, and customer service; grew social commerce from 0 to $100M business in the first year
• Developed, launched, and managed the strategy for the QVC Social Platforms and the integration of Social Media throughout the organization. Led innovation in the streaming shopping experience through the integration of social media
QVCAssociate Marketing Manager
Feb. 2011 - Jun. 2012West Chester, PAStrategize and execute integrated social plans to engage our current customers and potential customers on our QVC branded social platforms like Facebook, Twitter, YouTube, Tumblr, Pinterest, Instagram and beyond.
QVCSocial Media Coordinator
Feb. 2009 - Feb. 2011Built the strategic direction, plan, and daily messaging for QVC Facebook, Twitter, and YouTube that engages the QVC social audience to build brand equity.
QVCFashion, Beauty, Jewelry Information Specialist
Jul. 2007 - Feb. 2009Served as key research and trend contact in specialized areas for the internal QVC client—Merchandising, Broadcasting, QVC.com, Design & Development, US Commerce, and relevant information to buyers/related teams
QVCBrand Copywriter
Oct. 2005 - Jul. 2007- Wrote clear and persuasive sell copy for the QVC website using established templates and style guidelines, specialized in beauty, fashion, and accessories
- Manage timely production of copy to meet strict, fast-paced deadlines—both daily and long-term
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