Bruno Lima - Marketing B2B Partnerhips, Coderhouse

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Work Background

Coderhouse BrasilPartnerships Manager

Feb. 2023São Paulo, Brasil · Remote+100% Revenue Growth YoY. Management of over 80 Partners. Closer and Farmer. Building strong relationships to democratize the education in Latin America.

FRN³Direct Sales Executive

Jun. 2022 - Nov. 2022João Pessoa e Região- B2B SAAS (ecommerce) Project Sales Manager - Building and Nurture Relationships with customers and partners - Pipefy management - Consultative approach crossing customer needs with available and new features. - Proposal creation regarding the customer need.

VTEXSenior Employer Branding Specialist

Nov. 2021 - May. 2022João Pessoa, Paraíba, BrasilEmployer Branding Strategies focused on Brazil and also Europe: Lisbon, Barcelona, London. - Tech All Hands, Internal Communications. - Content Strategy for senior talents: Engineering Leadership Webinar, Podcast, Blog and PR - Event Strategy and Full Production delivered for attracting senior talents focusing the Northeast of Brazil: Tropical Conf - All channels communication strategy focusing of attraction of senior engineering talents - Final Brasileira de Programação: booth and content strategy for early careers focusing target universities. - A full planning (strategy, goal, budget) for 2022 with plus 20 events in the USA, Europe and Brazil. - A full planning (strategy, goal, budget) for 2022 focusing to build a strong reference voice of VTEX around the globe.

VTEXMarketing and Events Specialist

Dec. 2019 - Apr. 2021São Paulo, BrasilMarketing Specialist for the SMB unit at VTEX: Loja Integrada, Xtech Commerce, GoCommmerce and Bora Vender brands. Sales Enablement Specialist: strategies focusing on sales enablement, our big challenge and goal was to make our new costumers sell as soon as possible, our main metric was time to first sell. Among the strategies we used to use Events, Online Events, Playbooks, E-books, and one to one training. Event Manager Specialist: Online Events, In-person: Feira do Empreendedor, ABCASA, Digitalks, B2W Summit and others. Project Manager representing Loja Integrada at VTEX DAY: 5 booths storytelling, full production, SMB stage agenda and content. Co-marketing campaigns with valuable partners: from beginning to end, a full deliver regarding co-marketing. Communication Strategy in each campaign: key message, personas, full audience, market analysis. Project Management: Juntos - Loja Integrada - the first ever event for all customers. It was a huge challenge to deliver this event, because the goal was to build a strong and human relationship with plus 1million customers in one online event. Influencer Marketing: hiring, contracting and managing the post schedule of our ambassadors: tier 1 and tier 2 ambassadors. Social Media: I was ahead of the social media strategy with our agency, all the strategy was thought out considering 4 brands on SMB at the time - Loja Integrada, GoCommerce, Xtech Commerce and Bora Vender. Project Management: Sacolinha do Instagram - A Campaign with huge success, with the increase of 1k new customers in the platform - this campaign had as results plus 600 new paid customers in our platform, with a ROI 10x and CAC 6x less comparing paid media channel (Google Ads, Facebook Ads and others)

VTEXBranding & Culture

Feb. 2019 - Dec. 2019São Paulo, BrasilAs a Branding and Culture Specialist for VTEX - SMB Unit: Loja Integrada, GoCommerce, Xtech Commerce and Bora Vender Brands I was responsible for events deliveries, culture rituals and communications management such as Social Media, PR and internal comms. - Project Management at VTEX DAY for Loja Integrada - Social Media Deliveries for all the brands: strategy, content creation, social listening, voice ton. - Content Strategy for our blog, regarding content for branding and culture - Influencer Marketing strategy: hiring, contracting and management of +10 ambassadors - PR strategy

Loja IntegradaBusiness Development and Alliances Manager

Aug. 2021 - Nov. 2021Obs: I worked with Loja Integrada for almost 3 years, but Loja Integrada decided to separate from VTEX SMB Unit, because of that I worked just 8 months exclusively for Loja Integrada as you can see here. I was ahead of the Business Development *aka bizdev* team - delivering co-marketing projects with partners and businesses such as: Me Poupe, ABIESV, ACIERJ, ABCASA. These projects were responsible for the creation of more than 2000 new stores.

Loja IntegradaInsane Projects Lead

Apr. 2021 - Sep. 2021São Paulo, BrasilInsane Projects Lead on the Suicide Squad of Loja Integrada (VTEX`s SMB solution) In this Squad we aim for bold and expressive projects with expressive growth goals.