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Work Background
Jenova SolarExecutive Advisor
Aug. 2024 - Jan. 2025California, United States
The Growth StudioFounder
Oct. 2023Los Angeles Metropolitan AreaThe Growth Studio is a marketing agency focused on revenue generating marketing and lead generation strategy. Services Include Consulting, Strategy, Implementation & Management of: -Customer Acquisition & Lead Generation
-Go To Market Strategy
-Media Buying
-Social Media Management
-SEO/SEM
-Digital & Print Materials
-Landing Page & Website Development
ADT SolarSenior Vice President, Marketing
Mar. 2022 - Sep. 2023Long Beach, California, United StatesLeadership of the full marketing team including Growth Marketing, Performance Marketing, Marketing Operations, Content and Creative. Led the team to create marketing efficiency, resulting in 100-150% YOY growth, reducing CAC by half and increasing brand media by 3x. Led a full rebrand and website launch.
ADT SolarVice President, Customer Acquisition
Mar. 2021 - Mar. 2022SunPro acquired by ADT to become ADT Solar.
Momentum SolarVice President - Growth & Performance Marketing
Jun. 2020 - Mar. 2021Los Angeles Metropolitan Area
Digital Media Solutions GroupDirector, Brand Partnerships
Feb. 2019 - Jun. 2020Los Angeles, CaliforniaI helped clients navigate their digital portfolio and DMS products across all categories, ultimately scaling their advertising spend while meeting core KPIs. I served as a strategic point of contact to help advertisers accelerate their growth in performance marketing. As part of the sales leadership team I helped to craft large brand pitches, messaging and custom media plans for the DMS client base.
Fluent, IncSenior Director
Jan. 2018 - Feb. 2019Greater Los Angeles AreaCategory expert for Fluent's owned and operated websites & data acquisition channel. This data was then utilized by Agencies, Fortune 500 clients and Trade Desks to enhance their CRM, DMP and Email Marketing programs. Data was also segmented and licensed for programmatic use through the clients DSP of choice.
LifescriptSenior Director - Performance Partnerships
Mar. 2017 - Jan. 2018Orange County, California Area-Senior digital professional with a national focus on CPG, Parenting & Retail
-Working with Fortune 500 companies and their various agencies, marketing procurement departments and trade desks
-360 campaigns via data licensing, programmatic, display, lead acquisition, custom content and email
LifescriptNational Sales Director
Feb. 2015 - Feb. 2017Orange County, California Area
StrikeAd by SizmekSales Director, West
Mar. 2014 - Feb. 2015los angeles, california
engage:BDRSenior Account Executive
Aug. 2012 - Mar. 2014west hollywood, ca
AdperioDepartment Manager - Affiliate Services
Sep. 2011 - Aug. 2012Greater Denver Area
AdperioBusiness Development Manager
Dec. 2010 - Sep. 2011Greater Denver Area
AdperioAccount Manager
Dec. 2009 - Dec. 2010
Adperio (formerly CPA Storm)Production Coordinator
Jun. 2008 - Dec. 2009Denver, CO
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