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Work Background
TLR Agency OperationsPrincipal
Oct. 2023Orlando, Florida, United StatesAt TLR Agency Operations, I help creative, marketing, and advertising agencies run smarter, smoother, and more profitably. As a fractional COO, I partner with leadership teams to improve operations, streamline project workflows, build financial clarity, and strengthen client service models — all without sacrificing creativity. Whether I’m implementing scalable systems, optimizing team structures, or leading process audits in tools like ClickUp, I bring 20 years of real-world agency experience to every engagement. My approach blends transparency, leadership, and results — because running a creative agency shouldn't feel like work. Let’s make your agency operate like the business it was always meant to be!
Wiley University ServicesSr. Manager of Solutions
Sep. 2022 - Dec. 2023- Management of digital marketing strategies and media campaigns for higher education clients. - Working with cross-functional teams to manage an upstart-like department focused on marketing agency consultative and digital marketing services. - Management of marketing operations to support emerging line of business
WileySr. Manager Integrated Marketing
Feb. 2022 - Sep. 2022Hoboken, New Jersey, United StatesDevelop and manage all B2B demand generation marketing strategy and campaigns in collaboration with sales team to drive pipeline of opportunities.
• Spearheading the implementation of an account-based-marketing strategy along with AI business intelligence platform, 6sense. • Overseeing development of overall brand and messaging strategy with external agency partner. • Management of Google Search strategy in conjunction with media team.
AkinsParkerAccount Director
Jan. 2020 - Jan. 2022Orlando, Florida AreaDeliver all consumer-facing communications for major Theme Park fulfilling $1.5 million in annual media marketing campaigns. Plan and oversee creative marketing deliverables across 15+ creative vendors and agencies. Driver of marketing campaign processes that include timelines, creative review, client presentations, and media planning.
• Spearheading the project to open an office in Florida for CA agency. Partnering with Managing Director as a key contributor to creating and implementing the agency operations infrastructure. • Streamlined agency workflow by managing the implementation of a robust project management system resulting in creative marketing campaigns and a higher approval rate for campaign concepts. • Strategically increased annual retainer from $200K to $400K as well as amplified revenue to $1 million in 2021.
• Outpaced targeted goals and doubled agency billing by 100% year-over-year (YOY).
• Launched an internal program that creates multi-language Corporate Communication Emails for 50K global employees providing effective communications across the company.
PushGroup Account Director
Dec. 2015 - Dec. 2019Orlando, Florida AreaDeveloped innovative digital marketing content and communications that hit the mark for the launch of multiple marketing campaigns while managing and growing agency media clients with a media budget of over $5 million.
• Successfully coached and trained staff that led to the promotion of over 6 team members into leadership roles. • Stimulated business growth and increased client billing by 200% YOY.
• Revamped the customer experience by coordinating a redesign project for a local restaurant chain, and major city Food Bank.
• Tactically drove marketing strategies for high-profile clients that conveyed customized claims to unique market segments, outperforming the competition, and expanding the brand exposure.
o Boosted enrollment for a higher education client by more than 10% consistently YOY with an innovative marketing campaign and media mix.
o Amplified annual revenue for a large Orlando healthcare organization by strategically leading the development and launch of an integrated brand campaign. o Developed and delivered a successful 3-year marketing plan solution for a Travel/Tourism client that continuously increased and achieved KPIs YOY.
o Achieved 81% opt-in email list growth in the first year through the implementation of a robust and progressive lead generation campaign.
Empower Software SolutionsMarketing Strategy Manager
Aug. 2013 - Dec. 2015Orlando, Florida AreaExecuted a combination of planned strategies and tactics that developed business and dramatically grew revenue through cross-functional collaborations. • Delivered multiple marketing events (tradeshows) that transformed the consumer’s experience and generated over 5K leads in a single event boosting the brand exposure. • Revitalized an underperforming company by planning and executing a complex rebranding project that included a new logo, updated website, marketing collateral, and generating sales presentations across the entire organization. • Overhauled the Marketing department and developed a more efficient operation by implementing HubSpot marketing tool increasing content production by 100% and driving brand awareness by managing all SEO and SEM efforts leading to increased web visitors and lead generation.
Purple, Rock, Scissors!Client Strategist
Jan. 2012 - Aug. 2013Orlando, FLDeveloped and fortified client relations via effective communications and innovative account management strategies. Led cross-functional team efforts (Developers and Digital Marketers) providing clients with end-to-end digital solutions that included SEM, SEO, digital banners, content marketing, and CRM.
• Built from scratch a full SaaS platform that completely transformed the operations of client upstart business and increased billings by 25% YOY.
• Engineered a complete back and front-end platform for a higher education institute that tracked and managed all student accounts as well as increased enrollment.
Ad 2 OrlandoPresident
Jul. 2011 - Jun. 2012Orlando, Florida AreaAd 2 Orlando is made up of passionate individuals in Central Florida who want to further their career while having fun, meeting new people and not paying an arm and a leg to do so. We’re all ages 18-32 and, more importantly, we’re taking control of our careers. By becoming a part of Ad 2, we know we’re doing everything we can to further ourselves, our skills and even our industry. We’re 40,000 strong, nationwide – full of graphic designers, account executives, media specialists, PR professionals, artists, writers, conceptual-thinkers… Diversity at its best, together in a place where we can all improve each other. But for now, let the networking commence at any one of our monthly social events. Anyone who is working or who wants to work in this industry should be a part of this growing organization. It’s up to you how much commitment you’d like to put in and there’s something for just about everyone.
Disney Parks, Experiences and ProductsCreative Project Manager
Mar. 2011 - Dec. 2011Celebration, FLManaged workflow for multiple projects across the Parks & Resorts Line of Business (MK, DAK, EPCOT, DHS, Downtown Disney)
• Facilitated communications and approvals of marketing materials between Account Manager, creative team, and marketing partners
• Organized timely and accurate delivery of items with production team members
Ad 2 OrlandoVice President
Jul. 2010 - Jun. 2011
American Advertising Federation-OrlandoPast-President, Trustee, Executive Director
May. 2008Orlando, FLThe American Advertising Federation-Orlando is dedicated to serving its members by protecting and advancing interests, including the freedom to truthfully advertise legal products. AAF-Orlando will fulfill this mission through effective government relations, professional development, public education, advertising education, advertising standards, public service and recognition of excellence. We accomplish our mission each year via quarterly programs that focus on providing insight and education to our members, as well as an annual public service initiative and through our Ad Day in Tallahassee participation where we engage with government officials to secure our position as a self-governing industry. For more information about AAF-Orlando, the benefits of being a member and hopefully joining us visit our website aaf-orlando.org or reach out to me directly.
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