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Work Background
CÔNG TY CỔ PHẦN SEEDCOM FASHION GROUPChief Marketing Officer
Aug. 2019Ho Chi Minh City, Vietnam
SeedcomBrand & Marketing Manager
Sep. 2018Ho Chi Minh City, VietnamIn charge of brand, marketing and Communication at group level and member company level. Take responsibilities to advice strategic direction, build up mkt and branding capabilities and run campaign with team member if need
MobiistarBrand & Marketing Manager
May. 2014 - Sep. 2018Vietnam- Cooperating with sale, product and services department to build the brand strategy depending on business plan.
- Be responsibility to take in charge in building and running brand plan and marketing plan. - Monitoring the action plan such as digital marketing campaign, social media, KOL, OTT platform, event launching, trade mkt activities, media, .. to build awareness for product as well as mobiistar brand. - Working closely with catttiensa, BHD, vtv3, hvt7, dong tay production, huy tuan composer & his company, .... for sponsor show on tv. - Working with production house to create a tvc or viral clip and - Building team structure and couching team member to run all activities in house. - Reporting directly to CEO ...
Wala CorporationMarketing Manager
Nov. 2012 - Apr. 2014Wala is top 3 first a start-up company developing over the top( OTT) application like zalo, viber, line,... This is new potential field in Vietnam at that time. With that potential future, I decided to join and challenge my selfie. In wala, my job is multi-task position with responsibilities included: 1/ Cooperating and Working with R&D department - Work closely with BOD to create production definition in side of customer. - Coordinate with designer and R&D to build the best user experience and ensure it follow brand guidline. - Hold the focus group survey with our new product or function to get user’s feedback and collecting user experience 2/ Building team and Marketing plan - Cultivate relationship & coordinating BOD with journalists to build a brand image
with targeted media. - Build media relation and do communications activites as well.
- Prepare a strategic plan & monitor executions plan to ensure campaign performance. - Managing team to build digital channel such as Facebook, Website, digital campaign,media plan, ... to build awarness and get more installation. -
Institute of Digital Marketing Vietnam - IDM VietnamAccount Executive
Mar. 2012 - Jun. 2012Hồ Chí MinhExperience with social media such as forum seeding, Facebook Fan-page, online contest, bloggers, SEM, SEO, Google Adwords... and others online activities,....
Digital marketing and event projectsDigital Leader
Aug. 2010 - Jan. 2012Planning projects following target for brand to make sure deliverg message to customer. Speacially, I took the responsible to commit KPI for each projects. Following is my projects related field: - Event - Digital marketing - Social media marketing
- Branding marketing
FOCUS ASIA JOINT STOCK COMPANYAccount Executive
Mar. 2010 - Jun. 2010Internship
Learn and practice account executive skills in direct marketing. From here I improved
my communication skill, writing & pitching proposal, event organizing and brand launching.
Clients I worked with almost are in FMCG field like PS, Rexona, Sunsilk, Lipton, Dove, Sunlight,
...), ANZ bank,Coca Cola, Anvil, Holcim.
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