Jade GlobalMarketing Event Manager
May. 2015 - Apr. 2017San Francisco Bay Area• Developed Field Marketing Plan, managed and detailed yearly event roadmaps documenting each event and presented plan to executive team • Credited with significantly increasing the company’s brand, lead generation, and trade show booth activity and interest by researching latest trends in technology, conferences, venues and the events industry
• Proficiently project managed all aspects of tradeshow presence including deadlines for sponsorship and speaking engagements
• Served as logistics lead and budget manager for major tradeshows such as Oracle-Open World, Salesforce -Dreamforce, ServiceNow-Knowledge17, Microsoft- Ignite and more. Sourced, selected, and negotiated with all event vendors.
• Handled speaker registration, call for presenters and call for papers logistics. Promoted all speaking sessions
• Created project plans and budgets for marketing events of all sizes; examined ROI for each event to determine event effectiveness and identify possible areas of improvement for future action
• Ran global meetings with internal stake holders to develop content, messaging, and campaign ideation
• Onsite execution, set up, tear down. Maintained and managed registration for all events; recruit & managed all event volunteers and booth staff
• Handled all travel, hotel and related logistics
• Tracked /Attribute/Report on the ROI of each event with the focus on resulting MQLs/SQLs/opportunities
• Planned and managed client appreciation dinners, to include sports venues, dinners and receptions
• Successfully planned and executed major internal events for Jade Global’ executive and leadership team, Annual Sales Kickoff, QBR’s and other like events