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Work Background
House of Five StudioDirector of Marketing and Strategic Partnerships
Jun. 2024 - May. 2025London Area, United KingdomAt House of Five Studio, our mission is to help minority-led businesses take their deserved space in the market through killer branding and content strategy.
OTW SafetySenior Brand & Content Manager
Jan. 2022 - Jun. 2024London, England, United KingdomIn my role as the Senior Brand Manager at OTW Safety, I hold the responsibility of overseeing and directing all the projects that are undertaken by the marketing and communications team. My role is multifaceted and involves a broad range of tasks that are critical to maintaining the brand's image and market presence. My chief responsibilities include managing search engine optimization (SEO) efforts to ensure our brand's strong online visibility. I take a hands-on approach to conduct in-depth market research, using both qualitative and quantitative methods, to garner valuable insights about market trends and customer behavior. I am also actively involved in crafting and implementing digital marketing strategies. I work closely with my team to create campaigns that effectively convey our brand messaging and engage our target audiences. In addition, I manage all aspects of project execution, ranging from initial planning stages to final delivery, ensuring the timely and successful completion of all projects. Lastly, I am responsible for steering the creative direction of our marketing initiatives. This involves collaborating with creative teams, providing them with clear, strategic direction, and ensuring that all creative outputs align with our brand's identity and goals. In essence, my role is a harmonious blend of strategy, management, and creativity.
https://www.beccaanneb.comContent and Digital Marketing Strategist | Photographer
Jan. 2021London, England, United KingdomAs a freelance Digital Marketing consultant, I offer the following services: ▪ Consultation and high-level strategy assistance
▪ SEO: audits, strategy development, and optimization maintenance
▪ Content strategy development and implementation
▪ Content creation: graphic design, photography, videography, and copywriting
▪ Google Ads: audits, maintenance, campaign creation, and management
▪ Keyword research and keyword strategy development ▪ Digital marketing basics training
▪ Project management
Adelante Shoe Co.Content Marketing Associate
Feb. 2020 - Feb. 2021Antigua Guatemala, Sacatepéquez, GuatemalaAs a content marketing associate, I pioneered innovative content marketing strategies during COVID-19 which delivered a 35% increase in organic social media reach, qualitatively and quantitatively tracked social media metrics so as to improve engagement, follower growth and conversion rate as well as generated mood boards for social media channels, lifestyle photoshoots and creative partners. I had many opportunities to direct fashion and lifestyle photoshoots on the ground and subsequently, from remote locations due to the pandemic.
University College MaastrichtStudent Ambassador
Jul. 2019 - Feb. 2020Maastricht Area, NetherlandsAs a student ambassador, I represented University College Maastricht at open days, experience days and local high schools. During these events, I gave presentations about the interdisciplinary approach to university education, involvement in committees, research based learning (RBL) and problem based learning (PBL) to prospective students and their parents.
Maastricht UniversityStudent Research Assistant
Nov. 2018 - Feb. 2020Maastricht Area, NetherlandsAs a student research assistant at the communication office's international student department, I recruited North American and non-EU students. I coordinated visits between American university staff and Maastricht University staff, organised and chaperoned events for North American students, directed the buddy program and met with prospective students for tours. Data from the above events was collected in a qualitative manner and converted into bi-annual student recruitment reports.
University College MaastrichtStudent Assistant
Jun. 2018 - Feb. 2020Maastricht Area, NetherlandsDuring my position as a student assistant, I worked at the ICT desk assisting students and academic staff with technology issues as well as completed administrative tasks such as archiving essays and exams.
University College MaastrichtContent Marketing Manager
May. 2018 - Feb. 2020Maastricht Area, NetherlandsAs content marketing manager, I was responsible for managing UCM's social media channels. I reported on university events on a daily basis, created original content and in turn, facilitated follower growth and engagement.
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