Said Tayar - Graphic Designer / Art Director,

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Work Background

Poliedro EducacaoDesign and Editorial Production Manager

Jul. 2023 - Jun. 2025Ribeirão Preto, São Paulo, Brasil– Led a 50+ person team covering graphic design, art editing, licensing, and tech integration. – Oversaw production of over 70,000 pages annually across 20+ collections and 3 imprints. Implemented continuous improvement program, reducing recurring errors. – Reorganized editorial workflows, improving efficiency and quality. – Trained and mentored team coordinators to strengthen leadership pipeline. – Maintained 100% on-time delivery performance throughout tenure, with zero project delays under my leadership.

Conexia EducaçãoProduct Manager

Aug. 2022 - Jul. 2023Ribeirão Preto, São Paulo, Brasil– Developed and implemented the roadmap for the bilingual 4th and 5th years under the Sphere and Unique imprints, including print and digital resources for both students and teachers. Ensured content alignment with the National Curricular Guidelines for Plurilingual Education and the BNCC (National Knowledge Base) and consistency with the company's objectives. – Conducted market and user behavior analysis to identify opportunities for new products aimed at the private bilingual school segment. – Managed a production squad responsible for print and digital content, collaborating closely with UX and technology teams to define the functional and pedagogical requirements of a digital platform and mobile app for bilingual teachers — from discovery through launch and first-semester performance tracking, which showed positive results. – Led interviews with school administrators and teachers to map jobs to be done and translate real-world pain points into scalable product solutions. – Planned and oversaw the national launch of the instructional collection across premium-segment adopting schools. – Led the development of Learning Trails content, aligned with National Common Core Curriculum (BNCC), focused on improving the pedagogical practice of teachers of Concept Schools. – Managed a squad of internal and external professionals across content creation, editing, and proofreading, ensuring editorial consistency. – Oversaw the adaptation of a proprietary digital platform to host the MVP of the solution, collaborating closely with UX and engineering teams to define functional requirements, user flow, and content structure. – Participated in discovery processes and usability testing to ensure that platform features met teacher expectations and institutional needs. – Delivered the MVP’s first release — platform and content — within scope and timeline, supporting onboarding and initial engagement with positive feedback from early users.

Conexia EducaçãoEditorial Manager (content manager)

Aug. 2018 - Aug. 2022Ribeirão Preto, São Paulo– Held director-level responsibilities, with direct reporting to the CEO and oversight of two managers leading print and digital content streams. – Managed the company’s largest recurring annual budget, sustained over multiple years and representing a substantial share of the startup’s total investment. Ensured financial efficiency, vendor coordination, and alignment with strategic and pedagogical priorities. – Scaled the editorial department from a small squad. – Managed a team of nearly 40 professionals responsible for the end-to-end editorial production of print and digital materials for early childhood through high school education across all SEB Group imprints. – Supported multiple brands including AZ, MyLife, High Five, Maple Bear, Sphere, Unique, Luminova. – Achieved five consecutive years of on-time deliveries across all brands, with zero late submissions under my management.

PearsonDesign Coordinator (K–12)

Apr. 2017 - Aug. 2018Ribeirão Preto - SP– Led the art editing team and managed the production workflow, outsourcing processes, and quality control of layout and illustration for educational materials from the COC, Dom Bosco, and Pueri Domus brands. – Implemented Trello as an agile tool to optimize Pearson’s editorial workflow, reducing communication time by 60% by centralizing interactions on a single platform. Delivered training to the entire in-house editorial team and external service providers. The implementation improved transparency through task histories and comments, increased accountability via clear task ownership, and enabled more efficient planning and real-time project tracking. – Negotiated contracts and coordinated partnerships with external production bureaus.

PearsonUX/UI Design Coordinator

Dec. 2009 - Apr. 2017Ribeirão Preto Area, Brazil– Led the redesign of 50% of the ClassBuilder interface, COC’s digital authoring platform designed for teachers to create and record interactive lessons using simulators, animations, videos, and licensed content. – Supervised and coordinated a team of graphic designers and usability analysts. – Gathered requirements with stakeholders and users. – Researched and proposed design and usability solutions for software, digital products, and other platforms. – Defined and maintained design and usability guidelines; supervised the creation of testable prototypes. – Oversaw the consistent application of the company’s branding across all developed products. – Planned and continuously supervised the creation and adaptation of layouts and usability standards for both new and existing products. – Evaluated the integration quality of design and usability in the final outputs.

Editora COCMedia Rights & Permissions Coordinator

Jan. 2006 - Dec. 2009– Pioneered the implementation of one of the first Rights and Permissions departments in Brazil, dedicated to researching and licensing images, texts, and other copyright-protected materials for use in educational publishing. – Built and led the Rights and Permissions team, overseeing recruitment, hiring, and management, as well as the research and licensing of copyrighted assets for educational use. – Took the initiative to implement a cost-free, open-source web server for storing and searching images and illustrations. The solution improved team access to existing assets and reduced acquisition costs by enabling the reuse of previously licensed or illustrated materials.

Editora COCGraphic Designer

Sep. 1998 - Dec. 2009– Created layouts, typesetting, and art direction for print and digital materials. – Designed graphic projects for educational materials across elementary, high school, higher education, and distance learning. – Provided art direction and supervised teams of illustrators and animators. – Designed magazine layouts and covers.