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Work Background
AMINA BankSales Team Lead
Sep. 2023Zug, SwitzerlandIn my most recent role, I have developed and implemented a dynamic sales strategy for Asset & Wealth Management that aligns seamlessly with other business lines. This effort has significantly boosted client acquisition and revenue growth. I had the privilege of collaborating on international sales initiatives and providing the Executive Board with detailed market analysis to enhance strategic decision-making and refine our product offerings. Here are a few examples of my contributions to the organisation: Champion and empower a team of four people, fostering a collaborative environment that delivers outstanding results in client service.
Enhance team sales effectiveness by optimising processes, conducting performance reviews with actionable plans, and developing a comprehensive knowledge library for training and knowledge transfer. These initiatives ensure sustained growth and competence within the team.
Drive continuous improvements in the onboarding process and experience by designing and implementing RM-specific tools and automating processes to facilitate client relationships.
Introduce innovations in communication and digital banking experiences to enhance client interactions and satisfaction levels.
AMINA BankBusiness Manager
Jan. 2022 - Sep. 2023Zug, SwitzerlandI have always believed in the power of data to transform businesses. Throughout my career in the Wealth Management Department, I took on the challenge of enhancing operational efficiency and driving strategic growth. By combining quantitative and qualitative analysis, I was able to discover useful insights that aided key decisions. Here are a few examples of my contributions to the organisation:
Building Datawarehouse reporting system
Implemented robust reporting tools for measuring sales success and optimising operational efficiency.
Enhanced CRM capabilities and facilitated process improvements to support effective client management.
Established and cultivated strategic alliances and identified revenue opportunities for business development within diverse markets.
Coople SwitzerlandBusiness Intelligence Analyst
Jan. 2019 - Dec. 2021Zürich Area, SwitzerlandAs a Business Intelligence Analyst, I led the creation and implementation of a segmentation strategy across Europe, with a focus on Switzerland and the UK. Through detailed data analysis, I provided management with actionable insights that significantly boosted our operational efficiency. This project not only sharpened my analytical skills but also deepened my understanding of the European market. Here are a few examples of my contributions to the organisation: Conducted in-depth performance reviews of the Operations and Sales teams and identified opportunities that substantially enhanced key performance indicators (KPIs).
Directed the daily operation of PowerBI, which enhanced the data visualisation capabilities and established a reporting structure consistent with strategic objectives, improving transparency and accountability.
Led the creation of user segmentation across Europe and implemented data modeling techniques to enhance accuracy and insights.
Supported the launch of a new country by providing comprehensive analysis and actionable recommendations, contributing to a successful market entry.
Radisson Hotel GroupData Analyst
Apr. 2016 - Dec. 2018Frankfurt Am Main Area, Germany• Support the management with analysis for the Area
• Updating daily, weekly, monthly Dashboards
• Implementing procedure
• Create Dashboard to monitor KPI for Room, M&E and F&B revenues
• Update the database and ensure the quality of data for each property
• Provide ad hoc analysis for Cluster revenue Managers for specific market
• Training 12 Cluster revenue managers to use Business Intelligence tool
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