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Work Background
Stella RisingSenior Planner, Brand Strategy & Activation
Sep. 2023 - Apr. 2024Managing day-to-day activity on client accounts including accurate budget control, execution of media activity, vendor communication, and overseeing performance of all media - Lead contributor in preparation of high-impact media plans from start to finish, including conducting industry & competitive research using syndicated research tools, inception of strategy against key business objectives, and execution of tactical plans for designated client portfolio with combined yearly marketing budgets exceeding $10 million in total
- Responsible for managing individual channel leads to ensure performance meets & exceeds media goals
- Skilled in negotiating with media vendors, evaluating proposals, and optimizing campaigns for maximum impact, as well as overall client management
Stella RisingDigital Specialist
Nov. 2021 - Sep. 2023Directed client marketing campaigns across various channels and partners, ensured goal achievement, while overseeing launches, reporting, troubleshooting, and billing - Managed marketing budgets upwards of $8 million per year and established data-driven campaign strategies, while monitoring campaigns to optimize performance, as well as acting as the main liaison for monthly invoicing
- Facilitated internal troubleshooting, problem-solving, site tagging, trafficking, and process improvement exercises with internal agency teams to increase client satisfaction
- Led six dedicated accounts and building strong relationships with client teams and vendors to help drive collaboration to exceed goals - Responsible for comprehensive reporting, showcasing success and providing recommendations based on detailed data analysis
- Nominated for Best Integrated Campaign by US Search Awards 2022
Stella RisingSearch Engine Optimization Specialist
Jan. 2021 - Nov. 2021- Managing communications & relationships with designated client accounts
- Responsible for creating individual client SEO strategy & implementation of optimizations
- Perform all on-site optimization, including (but not limited to) optimizing title tags, meta information, URLs, content, headers, technical implementations and more
- Using technical SEO knowledge & best practices, perform technical auditing of client websites, competitive analyses, as well as site architecture audits
- Use client’s performance data and competitive insights to develop an off-site strategy to support SEO efforts
Simone Strategies LLCFounder
May. 2020RemoteEstablished and managed a successful small freelance marketing agency, overseeing all aspects of operations, financial management, business development, and client relationships - Handled financial aspects of internal business operations, including budgeting, invoicing, and decisions on expenses to optimize profitability of the agency
- Managed end-to-end client project lifecycles, ensuring seamless execution and timely delivery of high-quality work
- Developed and executed customized marketing campaigns, specifically utilizing organic search and paid social media advertising, to effectively reach target audiences
AonDigital Marketing Consultant
Feb. 2020 - Apr. 2020New York, United States- Designed SEO strategy based on best practice to generate traffic and conversions across four international markets - Researched new cross-channel digital marketing strategies to make up for cancelled in-person events - Recommended & implemented data-driven optimizations to the Assessment Solutions pages
Barnard CollegeStudent Research Assistant
Sep. 2019 - May. 2020New York, United States- Worked alongside Professor Steven Stroessner on cutting-edge Human-Robotics Interaction research, specifically looking at how our minds socially categorize non-social objects
- Edited study and extracted data from MTurk in Qualtrics
- Analyzed data from participant pool of nearly 400 people using Excel and SPSS
Phoenix Marketing InternationalResearch Intern
Sep. 2019 - Dec. 2019Greater New York City Area- Analyzed, mined & interpreted syndicated TV advertising data for major clients in the Beverage/Alcohol industry
- Worked with internal operations teams to ensure client surveys were implemented correctly
- Simplified data into a compelling story & presented to clients to help set strategy for future advertising
Morar HPIConsumer Behavior Research Intern
May. 2018 - Jul. 2018London, United Kingdom- Conducted customer interviews on- and off-site, led analysis of mobile ethnography and online communities, and aided in survey writing, analysis, and report writing for global four-market study of the non-alcoholic beer market
- Supported Morar HPI’s behavioral research team across a variety of other projects, including studies on associated brand perceptions and uses of subscription-box services and mass cosmetics/hair color shopping behavior, as well as contributing to recommendation that helped optimize in-store visual merchandising and communication strategies
Stella RisingSearch Engine Optimization (SEO) Intern
Jan. 2018 - Dec. 2018Greater New York City Area- Created keyword-rich content using keyword research & competitive analysis for content SEO to help clients better reach target consumers using data-driven, direct response marketing analytics
- Implemented on-site & image optimizations, on- and off-site competitive analyses, backlink audits and schema markup, structured data & rich snippet audits for designated client accounts across a range of industries
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