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Work Background
unlimitedsuccesswithshawn Founder - Digital/Affiliate Marketing Mentor & Sales / Instagram Growth Strategist
Jan. 2025Wayne, New Jersey, United States• Built a digital marketing brand from the ground up, focused on high-ticket affiliate sales and content automation using AI tools and social funnels. • Grew an engaged Instagram audience from 0 to 12,000+ followers in 4 months organically through short-form video, story engagement, and DM outreach. • Created and executed a lead generation system using Instagram Reels, Story flows, and ManyChat automations that consistently delivers warm leads. • Developed and launched high-converting content strategies tailored to the “make money online” niche, targeting dads, entrepreneurs, content creators and digital freedom seekers. • Designed, wrote, and marketed a 30-page digital guide on affiliate marketing, generating passive income and viral reach via social platforms. • Leveraged storytelling and personal brand to build trust, grow authority, and convert skeptical followers into qualified leads and customers. • Conducted A/B testing on hooks, CTAs, captions, and visuals to improve engagement and sales conversion rates across Instagram and Pinterest. • Scaled digital product sales by implementing SEO strategies and viral content marketing, with a focus on automation and time freedom.
Peloton InteractiveProducer
May. 2022 - Mar. 2024New York, New York, United States• Orchestrated and managed high-caliber talent across multiple productions, ensuring exceptional content delivery and performance. • Forged dynamic collaborations with fellow producers to conceptualize compelling content narratives. • Pioneered innovative ideas and rendered instrumental support for specialty productions, enhancing brand visibility and audience engagement. • Directed comprehensive planning, scheduling, and logistical operations for live productions, achieving seamless execution and broadcast excellence. • Supervised control room personnel, stagehands, and production assistants, guaranteeing all production facets were executed efficiently and within set timelines. • Engineered and instituted streamlined processes for production workflows, significantly elevating operational efficiency and output quality.
NBC Sports GroupContent Project Manager
Apr. 2021 - Dec. 2021Stamford, Connecticut, United States• Managed intricate day-to-day operations and strategic communications for high-profile projects, including the NASCAR Cup Series, Indycar Series, and the French Open. • Led the strategic planning and execution of both short-term and longitudinal projects, encompassing creative briefs, production budgets, and meticulous scheduling. • Facilitated robust communications between internal teams and external partners, ensuring projects remained on track, within budget, and resulted in superior quality productions. • Collaborated extensively across Production, Editorial, Creative Direction, Graphic Design, and Marketing teams to conceptualize and develop innovative content and show packages. • Monitored and ensured the timely delivery of all project deliverables, adhering to licensing requirements and project specifications. • Identified problems and proactively creates informed solutions.
MLB NETWORKAssociate Producer
Feb. 2016 - Mar. 2021Secaucus, New JerseyWon four Sports Emmy Awards and nominated seven times for Outstanding Studio Show - Daily. • Led a diverse, cross-functional team through the entire production lifecycle for both remote and studio productions, including video editing, scriptwriting, sound design, and talent management. • Orchestrated the delivery of high-quality live show productions, consistently meeting rigorous deadlines in collaboration with directors, producers, and studio operations. • Curated engaging video content, graphics, shot sheets, and pre-production outlines, contributing to the network's acclaim and viewer engagement. • Skillfully produced guest segments and on-air interviews, elevating program content and viewer experience. • Provided creative direction and constructive feedback on production pitches, shaping the creative vision and ensuring excellence in all production aspects. • Directed and coordinated technical requirements, estimating and planning for projects and post-production workflows. • Successfully increased viewership per year by an average of 23% for all 11 studio shows.
MLB NETWORKBroadcast Associate
Mar. 2014 - Feb. 2016Secaucus, NJAfter success as a freelancer, promoted into a permanent producer role. • Produced graphic and video elements for use in on-air daily and specialty shows. • Developed video breakdowns for segments and features during each production.
MLB Advanced Media, L.P.Digital Media Assistant
Jun. 2012 - Mar. 2014New York, NY• Managed all aspects of video and radio broadcasts that were critical to ensuring audio content was able to be broadcast through streaming media platforms and available on various types of devices. • Cut soundbites, edited broadcasts for archives, and collaborated with engineers and broadcast stations throughout the process.
ESPNProduction Intern
Dec. 2011 - Jun. 2012New York, NY• Assisted in developing content and statistics for on-air shows including The Michael Kay Show, Mike Lupica, Ryan Ruocco, Bill Daughtry, Dave Rothenberg and Ian O’Connor. • Arranged guest spots and conducted interviews with players and coaches.
Genesis Communications / ESPN 1040 AMProduction Intern
Jan. 2010 - May. 2010Tampa, FL• Provided background information, statistics and up to date scores to the host of "The Fabulous Sports Babe" sports talk radio show during on-air broadcasts • Arranged and conducted interviews with former and current professional athletes
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