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Work Background
Kealyn's KlosetOwner
May. 2024Sedona, Arizona, United StatesA consignment store of women's clothing, shoes, accessories, and jewelry.
West Sedona ConsignmentsOwner
May. 2024Sedona, Arizona, United StatesConsignment store featuring furniture, home decor, lighting, and other accessories.
Advantage Foundry Network, LLC (AFN)Chief of Staff
May. 2023California, United States
Advantage Foundry Network, LLC (AFN)Marketing Director
Feb. 2021San Francisco Bay AreaMarketing Services AFN is the next-generation global community of curated, innovative, and high-performing CEOs and Chiefs of Staff where members share challenges, ideas, and solutions and gain inspiration in authentic, collegial forums. AFN knows the best ideas aren't always found in your backyard. You need a custom-tailored trusted network to help you build lasting personal connections and give you a long-term advantage. Through AFN, you gain access to leaders from diverse industries, backgrounds, and perspectives. AFN maximizes the power of a network by carefully selecting members, providing meaningful forums for interaction, and giving you access to the people and ideas that will help you take your business and career to the next level.
Advantary Capital PartnersMarketing and Events Manager
Aug. 2019 - May. 2023GlobalMarketing Services Advantary Capital Partners (ACP) invests in traditional buyouts, management buyouts, and rollups where the firm believes its expertise can drive transformation that unlocks the potential of great companies. ACP is committed to a long-term investment approach. Advantary Services Group (ASG) is ACP’s team of extraordinary operating partners and advisors with deep operating, execution, turnaround, and investment experience. It leverages these skills for its portfolio and select non-portfolio companies.
The Plan B FoundationCo Founder
Dec. 2016 - Dec. 2022Co-Founder, President, Advocate, Fundraising Plan B to Save Wolves is the last line of defense for wolfdogs with no place to turn. Since its origin in 2016, Plan B has worked diligently to provide emergency funding services to wolfdogs who need a second chance at life. Assisting in transportation, medical costs, nutrition and wellness, and other essential life-saving services, Plan B is a lifeline for wolf dogs who need help the most. Successful initiatives:
• Responsible for the rule passed to ban wildlife killing contests in Arizona (the 4th state in the nation) in September 2019.
• Served as co-lead and fiscal agent for rescuing 185 wolfdogs from a hoarding situation in 75 days.
• Funded the successful rescue of over 300 wolfdogs in five years.
•Co-created and produced the largest annual wolf educational and awareness event, Sedona Wolf Week.
Humane Society of SedonaDirector of Marketing & Development
Jan. 2012 - Nov. 2014Sedona, ArizonaMarketing and Development • Managed all fundraising, including an annual strategic development plan, budget forecasting, and reporting, seasonal direct mail campaigns, fundraising events, grant writing, frontline fundraising, and donor procurement.
• Coordinate all marketing efforts, including all advertising, offsite events, PR, local media partnering, photography and video, website development, and email campaigns.
Key Achievements:
• Increased average donations by 15% and the total amount raised by 35% versus previous campaigns.
• Reversed a projected year-end deficit for FY 2013.
• Initiated the Be a Part of the “Fix” regional campaign to perform low-cost/no-cost 2000 spay and neuter surgeries.
Tierney Management LLCTierney Management LLC
Jan. 2010 - Oct. 2023Greater Los Angeles AreaMarketing & Brand Consultant • Manage and execute all marketing projects, including branding initiatives, communications strategies, strategic plan development, new business development, website development, corporate events, and retreats for Tierney Management clients.
The SmartGal Consulting ServicesPrincipal Owner
Jan. 2008Phoenix, Arizona AreaMarketing, Strategic Planning, Brand Development, Copywriting
Steve Anderson PhotographyManaging General Partner
Jan. 2008 - Dec. 2011Greater Los Angeles AreaMarketing, Management, and Shoot Production • Planned, coordinated, and implemented all marketing, PR, and promotional efforts for a successful commercial advertising photography studio.
• Expanded studio from regional to national with new client base by securing major national advertising agency clients, including McCann Erickson, vitrorobertson, Edwards Lifesciences, PF Chang’s, American Lamb Board, Sunkist, Herbalife, Ramp Creative, Jenny Craig, Yamaha Music, RCW West, and Draft FCB.
• Managed all client services and day-to-day studio operations.
The Marketing PartnersSenior Vice President
Feb. 1996 - Dec. 2007Agency Operations and Management, Account Services, Creative Strategy • Oversaw the day-to-day marketing projects of several clients as an Account Executive.
• Drove strategic marketing initiatives, sales promotions, package design and production,
in store promotions, sales materials, marketing plan development and budgeting, tie in partnerships with sports figures and celebrities, guerilla marketing events, local media campaigns, contests and sweepstakes.
• Promoted to SVP within 9 years; managed both account and creative services while reporting directly to the agency owner.
• Directed agency operations while remaining the lead on several accounts: ConAgra (22 brands), Nestle, WD40, Chicken of the Sea, Raging Waters, Kinerase, Kenwood Car and Home Audio, Automobile Club of Southern California and La Victoria.
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