Edenred BrasilBusiness Director
Oct. 2016 - Jan. 2025São Paulo, Brazil• Accountable for a business unit (B2B) focused on the SMB market, leading business transformation through new processes, products, and organizational structure achieving a + 6x revenue increase and consistent double-digit growth
• Accountable for more than 90% of the customers more than 30% of the revenue
• Directed full P&L strategy, including product innovation, strategic partnerships, sales & after-sales service, e-commerce/digital sales.
• Guided and developed a diverse team of 200+ professionals.
• Key contributor to executive board discussions on strategic partnerships, indirect channels, mergers & acquisitions, and overall company planning.
• Developed and implemented successful go-to-market strategies, contributing significantly to both local and HQ strategic objectives.