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Work Background
Keri CampbellGraphic Designer/Art Director/Creative Director
Oct. 2005Started own company to contract art direction and graphic design. Clients include REM Global, Inc. (Sambuca Restaurants), Texas Live!, JCPenney, Three Designing Women, Voyager Expanded Learning, Stonegate Senior Living, Lifetime Wellness, Apex Restaurant Group, InnerWorkings, Meritage Homes, Agrinos, Reynolds Home Team/DFW-Keller Williams Realty and others. Body of work comprises logos & identity sets, print and online advertising, social media, email blasts, website design/maintenance, app customization, trade show display graphics, POP displays/graphics, menus, product design, direct mail, brochures, folders, curriculum materials, billboards, dvd presentations, vehicle wraps designs, environmental/product/lifestyle photography and numerous other collateral.
JCPenneySenior Advertising Art Director
May. 2002 - Oct. 2005Promoted to Senior Art Director and transferred to the direct mail creative team. Designed, photo art directed and produced all projects. Assigned some of the most prominent mailers in the department such as the Holiday Gift, Fathers Day, Fall Mens Suit, Billion Dollar Jewelry and Holiday Jewelry, all of which achieved sales above expectations. Received Marketing Excellence award for 2004 Holiday Gift mailer. Continued to mentor team members and new freelance personnel.
JCPenneyAdvertising Art Director
Dec. 2000 - May. 2002Supervised the Assistant Art Director and Senior Designer. Discussed creative direction with the Creative Director, managed the design process, art directed fashion photo shoots as well as still photography for all divisions of business, edited film, approved random color/bluelines and produced the final mechanical art. Trained and mentored new hires and freelance personnel in the department.
JCPenneyAssistant Art Director
Aug. 2000 - Dec. 2000Supervised the Senior Designer. Art directed fashion/still photo shoots. Designed layouts and produced mechanical art. Maintained same responsibilities from Senior Designer position. Trained and mentored new hires and freelance personnel in the department.
JCPenneySenior Advertising Designer
Nov. 1997 - Aug. 2000Created innovative layouts for the preprint area that addressed the needs of the customer. Created graphic formats that set the tone for the years work, continuously evolving/improving the end result. Mentored other designers with the creative look. Assisted and directed photo shoots and edited film. Approved random color and bluelines. Assisted Art Director in all aspects, and worked closely with the Copy Chief, sample department, print production, marketing and buying colleagues. Constantly searched for efficient methods of saving costs.
Today's KidsGraphic Designer
Jan. 1997 - Jan. 1997
Foster Grant GroupManager of Creative Services
Jan. 1994 - Jan. 1996Manager of Creative Services Department, June 1996-August 1996
Senior Graphic Design Manager, October 1995-June 1996
Graphic Designer, May 1994-October 1995
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