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Work Background
Ladidadi Events & IncentivesHead of Creative
Jun. 2024Los Angeles, California, United States
Stallone HomeDirector of Brand Marketing
Jan. 2023Stallone Home is an e-commerce wellness and lifestyle brand that provides clean products for our people and more tomorrows for our planet. It exists to revolutionize conventional cleaning and personal care products, eliminating single-use plastic products through reusable, refillable packaging.
SalesforceSenior Manager, Employee Engagement
Sep. 2019 - Mar. 2023Built global programs, campaigns, activations and internal strategy systems to connect the entire employee lifecycle and experience. Partnered with executive-level business parters to bring impactful, on-budget engagements to life. Kept employees connected with the company and culture. Led online and offline marketing for a wide range of business verticals: Sales, Talent Development, Finance, Comms, Sales Enablement, Salesforce Ranch Events, C-Suite Special Projects. Creative directed internal team of designers, external agencies and vendors. Prioritized nurturing and inspiring my team of direct reports. Held team’s personal and professional well-being accountable through our performance-driven value system “V2MOM.”
GrouponCreative Director, Experiential
Nov. 2013 - Jun. 2018Alongside a team of fellow event planners, co-led in-house, full service experiential marketing for Groupon North America– supporting all departments' B2B, B2C and internal programs. Responsible for conceptualization, creative direction, dating/conversion tracking, vendor outreach, budget management, staffing, agency management and on-site execution ranging in size from 30 to 300K+ person events. Traveled the country to oversee offline implantation of brand activations. Led and motivated a team of creative and strategic thinkers resulting in 100s of global consumer + merchant events per year and thousands of merchandising assets per month. Oversaw large- scale tentpole campaigns and custom photoshoots. Managed creative for Groupon’s highest revenue-driven channel: Health Beauty & Wellness.
GrouponSenior Designer, Brand
Jan. 2011 - Jan. 2013Greater Chicago Area
Publicis GroupeDesigner, Brand + Experiential
Jan. 2009 - Jan. 2011Supported agency’s brand development for a wide range of Fortune 500 brands alongside a few memorable creative directors. Traveled to oversee consumer quantitive + qualitative research. Partnered closely with Leo Burnett to launch shared clients brand refresh and new product offerings.
Publicis GroupeJunior Designer, Brand + Packaging
Jan. 2007 - Jan. 2009Chicago, IL
LHT Brand Strategist + Humanitarian
Jul. 2006Support local to global brand activations throughout a wide range of industries in between full-time roles including: retail, sporting, consumer packaged goods, hospitality, tech, beauty, wellness, real estate, art/design/construction and philanthropic.
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