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Work Background
Static MediaEditor at Islands.com
Jun. 2025• Review and edit writer submissions for clarity, grammar, style, and overall quality to ensure content meets publication standards. • Research and verify claims, statistics, quotes, and sources cited in submissions to maintain accuracy and credibility. • Upload finalized content to the publishing platform, ensuring proper formatting, metadata, and categorization for optimal presentation.
Static MediaWriter at Explore.com
Jul. 2023 - Jun. 2025Bogota, D.C., Capital District, Colombia• Conduct thorough research through interviews and source verification to produce accurate, timely articles. • Write news articles and features that inform and engage readers while ensuring editorial standards. • Strategically incorporate relevant keywords and internal linking throughout articles to improve search engine visibility and drive organic traffic to published content. • Source and select the appropriate images and videos to enhance article presentation. • Generate and pitch original story ideas to ensure diverse and relevant coverage.
Bumble Inc.Localisation Specialist & Creative Consultant
Jun. 2023 - Dec. 2024Bogota, D.C., Capital District, Colombia• Collaborate with the Global Creative Team to develop culturally informed creative concepts based on initial briefs. • Adapt and localize global market campaigns to ensure relevance and resonance within the LATAM market. • Ensure the cultural authenticity and relatability of campaign concepts through research, fact-checking, and strategic adaptations. • Transcreate campaign copy into the local market language while preserving the original messaging, integrity, and brand essence.
Gold Tree Hospitality (GTH)Creative Copywriter & Content Creator
Jun. 2021 - Oct. 2022London, England, United Kingdom• Work directly with the VP of Brand to enhance guest experience by creating personalized travel guides and designing branded welcome packs for each property. • Lead content initiatives for Gold Tree Hospitality and Kula's rebranding efforts by rewriting website copy, editing email communications, and updating property descriptions across all platforms. • Develop and execute comprehensive social media strategies including content creation, curation, and scheduling across multiple channels, supported by location research and engaging caption writing for each post.
The Quirky Pineapple StudioCopywriter & Content Strategist
Nov. 2020 - Jan. 2025• Develop and execute TQP Studio’s social media content calendars, including visual design creation and caption writing to maintain a consistent brand voice across platforms. • Write SEO-optimized blog content to drive organic traffic and improve search rankings for agency and client brands across various industries. • Design and implement email marketing funnels and lead generation campaigns to nurture prospects and convert leads into clients for the agency and its partners. • Manage comprehensive email marketing campaigns and produce branded weekly newsletters featuring curated content, social media trends, and industry updates. • Create integrated content solutions for agency clients, combining copywriting and design elements to deliver cohesive brand messaging across multiple touchpoints. • Collaborate directly with the CEO and founder in strategic brainstorming sessions to develop innovative campaign concepts and content strategies. • Conduct ongoing research on social media trends and industry developments to inform content strategy and keep clients ahead of digital marketing shifts.
SelinaCreative Copywriter
Aug. 2018 - Aug. 2024Bogotá D.C. Area, Colombia• Collaborate with the Global Marketing team to create on-brand, engaging content for Selina's email campaigns, promotional landing pages, PPC ads, app copy, and video scripts. • Optimize Google and Meta advertising campaigns by creating initial ad variations, analyzing performance data, and refining copy based on testing results to maximize ROI. • Enhance email marketing campaign performance through A/B testing of subject lines, content variations, and call-to-action elements to improve open rates and conversions. • Improved email open rates from 15.5% to 26.8% and maintained a 21.8% average email open rate through A/B testing. • Develop dedicated "Country pages" for Selina's destinations to provide comprehensive location overviews, travel advice, and highlight current brand offers. • Write SEO-optimized blog content in both English and Spanish to drive organic traffic and improve search visibility. • Create social media copy for the brand's global locations during Pre-Opening stages to build anticipation and engagement.
Slumber Party HostelsDigital Content Manager
Aug. 2018 - Jul. 2019• Producing, editing, and publishing all pieces of content associated with the Slumber Party brand & name. This included blog posts on our website, social media content, video scripts, and external marketing material. • Finding & contacting brands, people, and companies to collaborate with for marketing and advertising purposes.
AvenikHead of Copywriting
May. 2018 - Dec. 2018Bogotá, Bogotá D.C. Department, ColombiaAvenik. Influencing the masses. One by one. Avenik is a Global Social Media Agency with a team of 30 people operating from 2 locations. We specialize in the strategy and execution of Social Media Campaigns on a global scale. Some of our most recent case studies include:
- Generating 676% ROAS for an online furniture store
- Getting 155 million impressions, 65,000 followers, and 150,000 engagements for an automotive brand on a limited budget
- Achieving 321% ROI for a SAAS product
- Producing 7000% ROI for a yachting company through Influencer Marketing
- Hitting page #1 on Steam for a gaming client on a limited budget
- Growing a fitness brand from 0 to 100k followers on Instagram in 3 months Interested in discussing a potential project with us? Please send an inquiry to [email protected]
Bamboo™Brand, PR & Media Specialist
Dec. 2016 - Feb. 2018Siem Reap, Cambodia• Managing the brand's social media accounts on a daily basis. This included responding to comments & reviews, interacting with the audience, and creating quarterly reports with suggestions for growth. • Developing a strategic content calendar each month to highlight the tours, showcase existing offers, and entertain the community. • Creating multimedia content for all social media channels. • Writing, editing, and designing promotional & informational material about the brand for future and current customers.
iM Editores Freelance Writer & Editor
Aug. 2016 - Dec. 2016Bogotá D.C. Area, Colombia• Member of the editorial board during the creation of the children's books trilogy "Koyú". The role included: character + storyline creation and development, writing the story & choosing/discussing the underlying themes of each book. • Proofreading & formatting the recipes that appear in the Colombian cookbook "Con sazón".
camilaperezbotero.comCopywriter & Content Creator
Aug. 2015• Create, write, edit, and design engaging content for brands across hospitality, lifestyle, and travel industries. • Develop diverse content formats including landing pages, blogs, social media campaigns, newsletters, printable materials, PPC, and app copy to meet varying client needs. • Provide comprehensive content strategy and creative services as an independent contractor, managing projects from concept development through final delivery. • Collaborate with international clients across Colombia, Costa Rica, Mexico, Portugal, the United States, and Australia to deliver culturally relevant and market-specific content solutions.
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