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Work Background
Krispy KremeVice President Strategy Business Development
May. 2024 - Jan. 2025
Krispy KremeSenior Director, FP&A, US & Canada
May. 2021 - Oct. 2024
Relevant Analytics LLCFounder
Apr. 2017Dallas/Fort Worth AreaRelevant Analytics is a boutique management consultancy focused on providing strategic Finance Transformation advice and guidance to CFOs in the Restaurant & Retail industries. Areas of specialty include: Financial Planning (including technology solutions design and implementation), Budgeting, Forecasting, Financial Analysis, Management Reporting, Board Reporting, Operational Reporting, Process Definition and Improvements. • Current long-term engagement (18+ months) with a global, multi-billion system-wide sales restaurant and consumer packaged goods company serving as key support for the Global FP&A function during the Finance Transformation
• Key Contributions: led the global 2019 annual planning process and consolidation, led the design and implementation of a new planning technology solution, identified, recommended and implemented process improvements in reporting and analytics, and served as a strategic advisor to Finance leadership
Taco Bueno RestaurantsVice President, Financial Planning & Analysis
Mar. 2013 - Apr. 2017Dallas/Fort Worth AreaKey member of company Sr. Management Team responsible for creating and setting the overall company strategy and execution of strategic initiatives to achieve the company’s long-term goals • Led all financial planning and analysis for the company, including creation of the annual operating plan, quarterly forecast updates, financial analysis, long-range plan, monthly operating results reporting and business partner support for Operations, Marketing, Culinary and New Store Development organizations • Led the company’s R&D and Culinary Development process and direction of a cross-functional team, including development of new menu items for limited time offerings and existing product improvements aimed to improve both food quality and/or profitability
• Served as lead Project Manager for a pricing and menu configuration project, working with a third-party consulting company to develop a new pricing strategy, along with an optimal menu board configuration, estimated to deliver EBITDA improvements in excess of 20%
• Identified process improvement opportunities in the annual planning process that streamlined the process by 60 days on average
• Supported the refinancing of the company’s credit facility multiple times to facilitate a successful sale to private equity owners
Deloitte ConsultingSr. Consultant, Strategy and Operations, CFO Services
May. 2011 - Mar. 2013The CFO Services team focused on solving critical problems facing the CFO and Finance organizations in today's rapidly changing environments, with areas of focus ranging from process improvements (planning, budgeting, forecasting) to technology solutions. • Executed multiple projects during tenure with the firm, across a variety of industries including multi-unit retail, technology services, manufacturing and pharmaceuticals
• Main area of specialization in Finance Transformation, Integrated Performance Management focusing on process and integration improvements across key Finance activities (Planning, Budgeting, Forecasting, Reporting), including supporting Financial Systems and Technology solutions
• Select Project Experience:
o Identified improvements in the annual planning process for a multi-unit, multi-billion-dollar retailer and designed a software planning tool to drastically reduce reliance on manual spreadsheets and improve workflow capabilities throughout the process
o Identified a new set of key performance indicators for a multi-billion-dollar beverage manufacturer identify to provide greater insight into business performance and identify leading indicators of performance, including the design of a new reporting environment
Blockbuster IncSr. Director, Strategic Planning
May. 2009 - Apr. 2011Key member of team responsible for creating strategic alignment in the business, performing analysis for strategic initiatives, supporting the strategic analysis of new concept projects, supporting our growth platforms in the digital space, and leading acquisitions, divestitures and other transactions
BlockbusterDirector, Strategic Planning
May. 2009 - Jun. 2010Key member of team responsible for creating strategic alignment in the business, performing analysis for strategic initiatives, supporting the strategic analysis of new concept projects, supporting our growth platforms in the digital space, and leading acquisitions, divestitures and other transactions
• Key member of team responsible for securing $675M refinancing providing the company with the flexibility to execute on its operating and strategic plan
• Working with Real Estate team, recommended and executed a plan to recognize over $40M in run rate profitability through portfolio optimization • Developed and managed a comprehensive long-range planning model used to secure the refinancing
• Prepared presentation materials for Board of Director meetings
Blockbuster IncDirector, Financial Planning and Analysis
Sep. 2007 - May. 2009Managed a team of 3 Senior Financial Analysts supporting multiple operating areas (International Operations, Franchise, Domestic Marketing, and Digital Entertainment) as a strategic finance partner delivering financial planning, analysis, and modeling expertise to drive business decisions and results • Identified over $5M in annual cost savings opportunities in our International Operating segment
• Recommended a plan to re-engineer the consumer proposition resulting in over $20M in annual profitability
• Anaylzed key franchise acquisitions delivering approx. $5M in annual profitability
• Negotiated and implemented strategic alliance partnership forecasted to increase $3M in top line revenue
Blockbuster Inc.Sr. Finance Manager, Business Intelligence
Jan. 2006 - Sep. 2007Managed a team of 4 (1 Manager, 3 Sr. Analysts) responsible for the Business Intelligence team supporting the financial and analytical needs of the US Operations Finance team and the Strategic Finance team, managing a team of data analysts responsible for customer analytics, CRM customer segmentation, marketing program support and analysis, and weekly and monthly Operations reporting Mined a database of over 40M customer accounts to provide insight into customer trends and behaviors to identify opportunities to maximize customer profitability
Completed a redesign of data analysis processes allowing faster response time to critical requests
Streamlined reporting processes to deliver weekly reporting earlier to allow for better decision making
Managed the development of several databases that other groups within the company accessed for data and reporting needs
Blockbuster IncFinance Manager, Strategic Marketing Finance
Jan. 2005 - Jan. 2006Served as a key member of the Strategic Finance department supporting the Marketing and Product teams in a financial capacity, where I managed the $3B revenue forecast for the entire Domestic stores business and performed key financial analysis for strategic marketing programs and tests Analyzed the "No More Late Fees" initiative, estimated to achieve over $30M of run rate profitability
Strategic Marketing FinanceFinance Manager
Jan. 2005 - Jan. 2006Served as a key member of the Strategic Finance department supporting the Marketing and Product teams in a financial capacity, where I managed the $3B revenue forecast for the entire Domestic stores business and performed key financial analysis for strategic marketing programs and tests Analyzed the "No More Late Fees" initiative, estimated to achieve over $30M of run rate profitability
Blockbuster Inc.Sr. Financial Analyst, Merchandise Finance
Jul. 2003 - Jan. 2005Served as a member of the Merchandise Finance team supporting the Merchandising and Product teams in a financial capacity, where I worked on budgeting/planning for the Domestic stores business, monthly reporting and analysis involving results reporting and variance analysis, inventory analysis and forecasting Developed a new forecasting and analysis tool for Retail product buyers to provide better information to allow for improved inventory and sales efficiencies
Blockbuster Inc.BLAST Analyst
Jul. 2001 - Jul. 2003Entry Level financial analyst position in the Blockbuster Leadership and Skills Training program designed to give the analysts a view of all different aspects of the Finance / Accounting department by rotating analysts through 4 different departments over the span of 2 years Allowed development of a network of contacts throughout the organization allowing the acquisition of information more efficiently and timely and provide better financial analysis
Rotations in Budgeting/Planning, Corporate Accounting, Partnership Marketing Finance/Accounting, and Merchandise Finance
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