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Work Background
Category Partners, LLCSenior Vice President Business Development
Apr. 2024Empowering perishables industry leaders to make data-driven decisions and drive business growth through expert analytics, consumer research, and consulting services.
DeWolf Marketing, Inc.Founder and CEO
Jul. 2021 - Apr. 2024Redondo Beach, California, United StatesAfter my success at Sunkist, I established DeWolf Marketing, a full-service marketing agency assisting produce industry clients. I focused on developing effective brand strategies that effectively targeted shoppers and strengthened brands. In this role, I utilized my expertise to assist with developing brand strategy and positioning, creating marketing materials, trade advertising, consumer advertising, website development, promotional programs, and graphic design.
Sunkist GrowersDirector of Retail/Shopper Marketing
Apr. 2005 - Feb. 2021Valencia, CAAs Director of Shopper Marketing at Sunkist, I had the opportunity to oversee a wide range of initiatives aimed at increasing consumption and raising product awareness for a large global citrus company. I quickly became known for developing innovative programs that didn’t exist prior to my arrival. One of my greatest achievements in this role was converting low-priced fruit into a new premium brand that sold 1M packages annually. During this time, I also developed and implemented a key display bin program for each variety in the portfolio, which led to a significant increase in sales.
Activision, IncRetail Marketing Manager
Jul. 2002 - Mar. 2005Santa Monica, CAPrior to my success as a Director of Shopper Marketing, I oversaw a $50M annual trade spending plan for superheroes and first-person shooter franchises for key retail customers. I built strong retail customer relationships, frequently serving as a key point of contact and a liaison between field sales and global brand management teams.
Nestle USAShopper Marketing Manager, Beverage and Nutrition
Dec. 2000 - Jul. 2002Glendale, CA
Nestle USAShopper Marketing Associate
Mar. 1999 - Nov. 2000Glendale, CA
Nestle USASenior Financial Analyst
Aug. 1997 - Mar. 1999Glendale, CA
Twentieth Century Fox Film CorporationFinance Supervisor
Mar. 1995 - Aug. 1997Century City, CA
Coopers and Lybrand, LLPSenior Associate, Business Assurance
Sep. 1991 - Mar. 1995
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