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Work Background
LDMAHead of Digital Assets (Exco)
Jan. 2024 - Jun. 2025City of Cape Town, Western Cape, South Africa
LDMAHead of Creative Studio
Jul. 2023 - Jan. 2024City of Cape Town, Western Cape, South Africa
Platinum SeedManaging Partner
Jan. 2021 - Feb. 2023Cape Town, Western Cape, South AfricaOver the last 2 years, our board have empowered us to drive our business forward as we saw best and despite the huge challenges that the COVID pandemic have thrown our we have been fortunate enough to refine and grow our team and our business during this time. It is with great joy that I embark on this next leg of my career as Managing Partner with Platinum Seed. We are very focused on creating the ideal experience and environment for our talented team and our wonderful clients to thrive.
Platinum SeedCreative Director
Jul. 2019 - Jan. 2021Cape Town, Western Cape, South AfricaPlatinum Seed is an independent Digital Marketing Specialist consultancy spearheading an ever holistic approach with research and strategy to build new and established brands. By leveraging our technical expertise in website and platform builds, content & performance marketing and creativity & design we’ve consistently produced a return on investment for our clients over the last 11 years. We’ve successfully partnered with marketing teams, entrepreneurs, third parties, and venture capital firms during that time, helping them to plan, budget, execute ongoing projects, and driving results through solid commercial understanding of their business.
Ole!ConnectConsulting Creative Director
Jun. 2017 - Mar. 2019Cape Town Area, South Africa
FoxP2 CPTFreelance Creative Director and Digital Consultant
Jul. 2016 - Aug. 2017Cape TownContract role as Senior Art Director, working on Satrix, Hungry Lion and winning awards for SPCA Animal Welfare TV advertising, Radio and Social Media Campaigns.
gloo@OgilvyCreative Director
Jun. 2012 - Jun. 2016Cape Town Area, South AfricaCreative Direction, Creative Strategy & Content Creation In 2015 I headed up the creation of the Gloo Content Lab, a facility that allowed Gloo to easily create their own content on the fly through use of a studio space that was created on the premises. The space construction and equipment was procured and training was set up. This allowed Gloo to move quickly with ideas and they were no longer dependant third party suppliers. During our merge with Ogilvy the lab served as inspiration for the Ogilvy Customer Innovation Lab. Leading these projects with my team we carefully selected new and interesting technologies to to bring into the lab space where we could work on creating exciting customer experiences for our brands. These included conductive paints, Arduino kits, large touch screens, 3D printers, drones, Mynd Play, holograms and virtual reality gear. This exciting space not only inspired staff but also clients as to how special a customer experience could be. Working at Gloo is a wonderful experience and has provided me with so much growth. I enjoyed working with talented industry folk such as Pete Case and Theo Erasmus. Tackling brands like Captain Morgan, Drive Dry, Windhoek, Castle Lager, &Beyond, DSTV, KWV, Audi, Castrol, Virgin Active, Spur, Skip and the Ogilvy International Conference. Highlights include attending the Loeries and conceptualising, creating and shooting KWV R3MIX. Several pitch wins including PEP and Skip (Unilever). I also completed the Dale Carnegie and Mike Booth training courses.
Vegas KingsCreative Director
Nov. 2008 - Aug. 2011Vegas Kings lead the niche online gaming and casino digital design market with 12 years experience. Specialist offering to online gaming and casino brands ranging from sports betting, poker, bingo, scratchcards and casino games. During my time here as Creative Director I had the pleasure of working with the biggest online gaming brands in the world such as Ladbrokes, 888, World Series of Poker, Caesars Palace & Harras Enterainment. Creating exciting online marketing campaigns. I created deployed many new online brands into the gaming industry with great success.
iBrand InteractOwner
Feb. 2008 - Jun. 2009Digital Consulting service to private clients. Helping clients enhance their brands in the digital arena. This ranges from brand creation, to web design and development, SEO and digital marketing requirements.
Dream Out LoudOwner / Creative Director
Jun. 2006 - May. 2008Asked to join as partner to head up the digital division, assist in acquiring new business and manage day to day running of the business. Highlights include winning pitches for Nike/MTV, Transnet and African Bank against much larger agencies. Doing strat and design work for Ogilvy JHB on their SA Toursism account.
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