Bajaj Auto LtdManagement Intern
Apr. 2023 - Jun. 2023Bhopal, Madhya Pradesh, India- Conducted a comprehensive assessment of 5 key spare parts distributors in Madhya Pradesh using the 'PPI' (People, Process, Infrastructure) framework, SWOT analysis, and benchmarking techniques. This detailed analysis provided insights into distributor capabilities and identified areas for improvement.
- Executed qualitative surveys with over 75 retailers and 45 mechanics across 4 cities, gaining valuable insights into the aftermarket landscape and customer needs.
- Performed a competitive analysis of parts catalogs, brand visibility, and loyalty programs. My recommendations focused on enhancing Bajaj Genuine parts' market positioning and strengthening brand loyalty.
- Developed 3 Standard Operating Procedures (SOPs), a comprehensive distributor user manual, and an omnichannel guide for Bajaj spare parts. These resources streamlined overall operations and improved the efficiency of sales executives