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Work Background
HLC SB DistributionSales - Midwest and East Coast - USA
Apr. 2025United StatesHLC Distribution Sales Rep managing OEM and entire portfolio of brands for the greater Midwest and East Coast.
Element BrandSales & Marketing Director - North America
Dec. 2022 - Mar. 2025United StatesRole
• Execute operating objectives throughout the region, in conformity with the Company’s long-term brand strategies • Provide stewardship and development of the brand through segmentation strategies and channels of distribution • Lead the regional pre-season (sell in focus) activity with sales teams from all channels and markets of the region including range presentations, sell in deck and brand strategy share out, segmentation guidelines, in season order book follow up vs budget, forecasting & planning for buys, working closely with the Global Merchandising and Design Teams. • Lead the regional in-season (sell out focus) activation of regional marketing initiatives in accordance with Global Go To Market guidances and allocated budgets, working closely with the Global Marketing Team (GTM, Digital, Core, Content Creation) • Lead the regional P&L for the Brand in partnership and under the guidance of his/her manager
• Responsible for regional merchandising for all product categories • Ensure consistency in providing reporting and analytics to Management and Global Team. • Develop and monitor regional strategies for ensuring the long-term revenu & financial viability of the brand in the region and in accordance with Global directions. • Manage rigorously the regional brand SG&A budget according to the Global Management directions. • Promote a culture that reflects the organization’s values, focused on high levels of performance, and rewards core values and performance. • Develop growth plans for main and emerging markets – determine the right organizational structure to maximize results throughout the region working closely with all regional shared services.
Element BrandSr. Global Merchant, Hardgoods
Oct. 2020 - Nov. 2022Minnesota, United StatesSr. Global Merchant, Hardgoods at Element Brand Role
• Create a premium consumer experience by Identifying, prioritizing and framing consumer trends (insights) as input into the Global product engines to inform and influence the product creation process. • Create seasonal merchandising briefs and business plans – collaborate cross functionally within the Merchandising team to ensure cohesion. • Execute segmentation through profitable consumer right assortments that leverage Category Drivers, Seasonal, and Seasonal Energy products and key programs and meet & exceed account revenue targets for both Wholesale and DTC Partners • Provide seasonal visual assortment tools to support sales efforts, and partner with them to present and land profitable and consumer right assortments • Lead and ensure a flawless Go-To-Market process for the business • Drive relevant assortment for Key Accounts and strategic partners together with local markets • Drive effective cross-functional collaboration with Regional Sales & Global counterpart. • Work closely with the M&D Team to facilitate the timely and correct delivery of the samples; Analyze and continually seek to improve sample process, optimizing both effectiveness and costs • Ensure all relevant and accurate information is housed within the PLM systems; that it is continually updated and accurate in near real time • Create seasonal forecasts by partnering cross-functionally with the Planning and Operations team; ensuring forecast accuracy and influencing the overall inventory buys • Ensure clear vendor strategy, taking into consideration pricing, factories capacities and quality standards to answer to the global demand • Understand the metrics of SKU Efficiency, how to manage, analyze and control in a way that delivers the right number, in the right places, at the right time to drive growth • Attend Global Milestone meetings, in addition to Regional trade shows and market visits
Element BrandSales Executive
Dec. 2016 - Oct. 2020Saint Paul, MinnesotaSales representative
PsockadelicOutside Sales
Sep. 2014 - Dec. 2016Midwest
Baker Boys DistributionOutside Sales - Midwest
Jan. 2012 - Dec. 2016
Eyewars Inc.Outside Sales - Midwest
Nov. 2011 - Jan. 2013Midwest US
ONE- Distribution CompanyOutside Sales - Midwest
Aug. 2011 - Dec. 2016Manage accounts in 13 states in the Midwest
Studio On FireQuality Control / Shipping
Oct. 2010 - Apr. 2012Greater Minneapolis-St. Paul Area
Jenson's MercantileManager
Oct. 2003 - Mar. 2010Sales - Floor Sales (Manager)
Buying - Men's Apparel, Footwear & Accessories.
Budgeting - Inventory levels & OTB.
Promotions - Event Planning.
Design - Event & Promotion Ad Design.
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