Christiana Coffman

Marketing Company Owner/Founder

MarketingIT🐦 DesignBrand Marketing ManagerCommunications ManagerPresentation DesignerContent ManagerEmail Marketing ManagerDigital Ads ManagerCreative ProducerBrand DesignerBackend DeveloperFrontend DeveloperWeb DeveloperCopywritingCopywriterContent WriterMarketing DirectorEditorSEO SpecialistBlog ManagerCRM manager

Experienced marketing leader and strategist with niche specialization in all things "property": From multifamily (apartment communities) to vacation rentals (Airbnbs and longer term stays), real estate sales, corporate branding and everything in between. Over the past decade I've represented the unique voice and aesthetic of more than 300 property brands, overseeing as many as 155 simultaneously, including 20 full-scope rebrands. I'm known for being that person who shows up, zeroes in on opportunities to grow or improve, then makes that change happen. In both for-profit and volunteer roles, I've helped organizations to: 📌 Outshine competition with best-in-class branding, copy, visual assets and promotion 📌 Drive measurable ROI and conversion rates through marketing 📌 Create profitable marketing departments from the ground up 📌 Grow multifamily portfolios by as much as 135% (business development + onboarding) 📌 Streamline processes to maximize operational efficiency 📌 Fine-tune budgets/media mix to improve efficiency of marketing spends 📌 Build and lead teams to facilitate or propel growth 📌 Define and implement new processes, improving the efficiency of existing ones 📌 Develop the infrastructure needed to expand internationally I've often just served as boots on the ground to drive company goals, fundraising events and master plans toward/across the finish line. I'm a transformer. That's been my "thing" since about '05, but now it cracks me up because my now-husband is a very avid Transformers (as in action figures) collector and "flipper" in his off-hours. We practically have a museum of them – not kidding. When I'm not being a workaholic, I travel at every opportunity, literally chase waterfalls (and lighthouses), bake extravagant desserts, create over-the-top charcuterie boards, host (if there is such a thing) too many brunches, and I'm a proud cat mom.