Rafael Abreu-Canedo

Creative Strategist, Creative Producer, Filmmaker @New Museum of Contemporary Art

DirectorMarketingProducerDirector of PhotographyC-level Executive🐦 DesignScreenwriterEntertainmentGrowth HackerDigital Ads ManagerInfluencer Marketing ManagerCreative ProducerMarketing Analytics ManagerMotion DesignerVideo EditorCopywritingCopywriterContent WriterMarketing DirectorEditorCMOCSOArt Director

As a brand and creative strategist, I help brands and organizations clarify what they’re saying, align it with what they’re doing, and connect both to what their audience actually needs… driving brand and business results. I do this in three steps: 1. Diagnose: strategic listening to surface high-leverage (often under-articulated) opportunities. 2. Build Coherence: Brand narrative and structural frameworks that align teams internally, and connect go-to-market strategies to market signals. 3. Drive Momentum: creative outputs that drive culture and business outcomes. This helps teams clarify their story, align their actions, and connect both to real market needs. The result is outcomes people can feel, trust, and act on. At the New Museum, I helped increase website traffic from social by 365% year-over-year, and grew engagement from ~1% to 5.2% quarter-over-quarter. At SuperRare, I contributed to over $7M in platform transactions through creative and strategic execution. In short, I see what wants to happen and I help it arrive. I blend systems thinking, human-centered storytelling, and timeless visual craft to deliver work that moves the needle on brand and business goals... especially where story, structure, and human connection meet. I spent five years training AI models at Google, so I care deeply about how our tools reshape our values, and what it means to stay human in the process. Talk to me about business logic, brand narratives, social, contemporary art, film/video, wellness/health, sports (soccer + boxing + F1), tech (AI + web3), finance, theory, psychology, ecology, and sailing. Actually, don’t get me started on sailing! Haha