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Work Background
Mutant CommunicationsBrand Strategy Director
Feb. 2022Singapore
Mutant CommunicationsStrategic Director
Jan. 2018 - Feb. 2022SingaporeIn this role, I work across all teams to build PR and content strategies for corporate, B2B, and consumer brands. Working with internal marketing teams, sales teams, and cross-functional stakeholders, I lead end-to-end content development, including analysing raw data to create unique stories and media-grabbing insights, and to drive qualified leads for the businesses we work with. As well as training our Mutants in writing and storytelling, I also manage our growing creative team of designers. In 2020, I was tasked with launching Mutant's mentorship programme, giving all Mutants the chance to upskill their careers and seek ongoing guidance from our leadership team.
Mutant CommunicationsAccount Director
Feb. 2015 - Jan. 2018SingaporeLaunched in 2012, Mutant Communications is a fast-growing public relations and content marketing agency based in Singapore. The firm specialises in three sectors - technology, luxury and lifestyle, and HR and recruitment. As an accomplished editor with more than 10 years of experience across magazines and newspapers in the region, I joined Mutant to use my in-depth knowledge of the human resources and recruitment industry to help clients maximise their reach and potential across the wider Asian market. For more information please visit www.mutant.com.sg or contact me directly at [email protected]
Human Resources magazine (Lighthouse Independent Media Pte Ltd)Editor
Jan. 2012 - Jan. 2015SingaporeAt Human Resources magazine, I was responsible for creating compelling and relevant content for the publication's print and online platforms across Singapore, Malaysia and Hong Kong. Leading a team of content professionals, I was responsible for the execution of the monthly print publications and daily HR Bulletin e-newsletters across the region, boosting traffic to www.humanresourcesonline.net, as well as hosting multiple conferences, round tables, summits and awards events for targeted, senior industry professionals. During my time with the publication, I increased the online reach of the Human Resources website by more than 300%, as well as the interaction and reach for the magazine's large following on Facebook, Twitter and LinkedIn.
ANZAEditor
Mar. 2011 - Jan. 2012SingaporeEdited the monthly magazine for the well-established Australian and New Zealand Association (ANZA) Magazine in Singapore.
APN News & Media (Herald on Sunday)Reporter
Jun. 2008 - Dec. 2010Auckland, New ZealandGeneral news reporter covering consumer issues, criminal court, entertainment/broadcasting and late-breaking/spot news.
APN News & Media (The Aucklander)Reporter
Feb. 2007 - Jun. 2008
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