With over 20 years of experience across multiple content roles, I oversee the development of branding from all angles for businesses, helping companies to better define who they are, what they do, and why they're great at it. By helping brands conduct market research, analyse consumer insights, and assess competitive landscapes, we can identify gaps and opportunities for brands. This includes everything from defining brand positioning, communicating your USPs, developing a full brand identity and creating brand and messaging guidelines.
I have also been a journalist and editor, and also use my skills in a PR and content capacity for a marketing agency. I also have specific experience in the HR/recruitment sector, and utilise this to help lead Employer Branding strategies for clients across the region.
On top of copywriting, editing and proofreading, I write scripts for social media content for brands, and am interested in expanding my voice over capabilities.More...