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Work Background
Founder and Owner
The Mindsight MethodFounder and Owner
Jul. 2022Cape Town, Western Cape, South AfricaI’m a neuroscience coach and parenting empowerment expert who helps families build emotional intelligence, resilience, and lasting connections. My work blends brain-based insights with practical strategies, giving parents the tools they need to raise emotionally grounded, confident children.
Marketing Manager
ASICS South AfricaMarketing Manager
Oct. 2017 - Jul. 2022Cape Town Area, South AfricaDevelopment, ownership and measurement of ASA marketing strategies and business plan for ASICS, ASICS TIGER and ONITSUKA TIGER driving Brand Growth and Sales Targets. Develop localized strategies and tactics predominantly within digital and trade environments to accelerate preference and conversion of the brand. Strong leadership and influence are required in order to position the Business for success from a consumer and customer perspective whilst ensuring all employees buy into and activate strategic priorities for growth and profitability.
National Brand Manager
Red Bull South AfricaNational Brand Manager
Jul. 2010 - Oct. 2017Cape Town Area, South AfricaDevelopment of consumer awareness, brand salience and per capita consumption of Red Bull through brand management of key elements of the marketing mix, including advertising, media, research programme, agency management, ATL and BTL development and activation, trade and category strategic management, creative development and project management of brand assets.
Senior Brand Manager
DistellSenior Brand Manager
Nov. 2006 - Jul. 2010StellenboschManaged the RTD and Wine Innovation Portfolio launching new brands into the South African alcoholic beverage market targeting Brand Awareness, Per Capita Consumption and Profitability of portfolios.
Account Executive
Primaplus MarketingAccount Executive
Nov. 2005 - Oct. 2006

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