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Work Background
Big Red GroupSenior Data Analyst
Oct. 2024
Samsung ElectronicsData & Analytics Lead
Jan. 2023 - Oct. 2024Sydney, New South Wales, AustraliaWinner of annual ‘Most Valuable Player’ award, 2023. Hands-on leadership to enhance decision-making through the delivery of real-time insights, which are now actively utilised by 82% of the team each day. The insights span marketing, customer, digital and sales. Accomplishing this involved mentoring data analysts, fostering data culture and innovating processes. It also involved leading data consolidation efforts and creating dashboards and models using advanced SQL and Python with BigQuery and Looker.
Samsung ElectronicsMarketing Data Analyst
Nov. 2021 - Jan. 2023Sydney, New South Wales, AustraliaAnalytics using SQL, Microsoft Suite (including Excel and PowerPoint) and Python on marketing, sales, customer and other data. Emergent champion of Big Data and advanced analytics in a dynamic and complex business environment.
Dymocks BooksMarketing Data Analyst
Sep. 2020 - Nov. 2021Sydney, New South Wales, AustraliaBuilt robust CLV and RFM-inspired loyalty program reporting system with Python, SQL and Microsoft Suite (including Excel and PowerPoint) on customer, sales, digital and marketing data.
News XtendProduct Owner
Dec. 2019 - Sep. 2020Sydney, New South Wales, AustraliaEnd-to-end product ownership and championing of Website product, as well as GA, E-Commerce, SEO, CRO and Live Chat sub-products. Launched a scalable state of the art Website product offering for SMBs, which increased client adoption of our website product by 74% year-on-year.
News XtendMarketing Campaign Manager
Sep. 2018 - Dec. 2019Sydney, New South Wales, AustraliaWinner of annual ‘Most Outstanding Performance’ award, 2019. Winner of CSIA 'Customer Service Team of the Year' award, 2019. Management and analyses of marketing campaigns across many industries and digital marketing channels (200+ campaigns for SMBs across Australia).
Search CoursesFounder
Jun. 2017 - Oct. 2018Sydney, New South Wales, AustraliaCreated Search Courses, an innovative course aggregation platform, encompassing the creation of a distinctive website (utilising HTML, CSS, and Javascript) and brand identity. This platform successfully catered to five Nationally Recognised course providers. About Search Courses At Search Courses, we believe that whatever it may be, education is the key. Search Courses displays courses across all categories and for people of all skill levels, conveniently organised in one place. Once you find the course that’s right for you, Search Courses will put you in touch with the course provider, and you can start studying. Search Courses’ mission is to display accurate information on all reputable courses. By connecting genuine students with genuine course providers, we aim to become the most distinguished and credible place to list, find, research and enquire about courses. We also strive to become the go-to place for educational information, support and frequently asked questions.
Minerva CollegeMarketing Specialist
Apr. 2017 - Sep. 2018Sydney, New South Wales, AustraliaManagement of marketing across email, search, social and display. Website, CRO, GA and SEO management. Graphic design (creation of digital and physical marketing collateral) and content creation (including blogs and EDM). Increased website traffic by 110% and website leads by 386% year-on-year, and decreased cost per lead from $65 to $15.
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