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Work Background
MicrosoftSenior Manager - Windows Consumer Device Marketing
Jul. 2022 - May. 2025Redmond, Washington, United States• Collaborate with OEM, Silicon, and internal partners to design, execute, and evaluate marketing programs for the world’s most-used operating system.
• Drive value proposition creation, go-to-market (GTM) planning, and campaign strategy.
• Drive cross-team (Engineering, Marketing, Product, etc.) planning for product launches and industry moments.
• Develop marketing initiatives to expand consumer reach globally, aligning with strategic objectives and cross-functional goals.
MicrosoftSenior Manager - Advertising
Aug. 2017 - Jul. 2022Redmond, WAIn this role I develop and deploy creative for our large-scale, above-the-line advertising for Windows, Bing, Edge, and Microsoft Brand. This includes Video (TV and Digital), digital display, digital out of home, and other custom executions with partners. I work closely with internal product marketing teams and OEM partners to create multi-channel advertising campaigns that drive results and create fans. I also work with our media counterparts to bring a comprehensive plan to campaigns including how we engage with and leverage retailer relationships and owned/operated channels.
MicrosoftSenior Communications Manager, Global Campaigns and Brand (Social)
Jul. 2015 - Jul. 2017Redmond, WashingtonIn this role, I manage the paid social and mobile campaigns across Windows, Windows Phone, and Surface both in the US and select markets. I work closely with partners across the digital team, with partners in the markets and in the product groups to help bring campaigns to life for consumers. I manage agency creative and work closely with the media team to align targeting, spend, and creative with goals. Was part of the team recognized for #MakeWhatsNext, a progam which sought to celebrate women inventors and to inspire the next generation of female inventors. The efforts won a Silver Lion at the Cannes International Festival of Creativity in the Cyber category as well as other awards.
Simply MeasuredDirector of Professional Services
Mar. 2014 - Jun. 2015Greater Seattle AreaI work with our brand and agency clients to help them create amazing custom reports that help show the value and efficacy of their digital marketing. I also get the chance to work with an incredibly talented group of people who are unbelievably passionate about their product, clients, and coworkers.
IPG MediabrandsHead of Social (Spring Creek)
Jan. 2013 - Mar. 2014London, United KingdomAs head of Spring Creek UK, I was responsible for establishing and growing Spring Creek UK’s footprint in the UK and Europe. I lead a team of 10 focused on social marketing, analytics, and strategy. In addition to my role within Spring Creek, I assisted our partners UM and Initiative as the head of Social for each, bringing socially-powered ideas to media planning and client communications plans. Aside from client-focused activities, I regularly talked and published on the topic of social media marketing and its place in the advertising/marketing mix.
Spring Creek Group | Mediabrands | Interpublic GroupSenior Social Media Strategist
Jan. 2011 - Dec. 2012Seattle, WashingtonI worked in strategic, client-facing roles on teams that brought genuine voices and extended reach to clients online. I focused mainly on creating social media strategy which played on and enhanced existing marketing, advertising and public relations programs in the digital space. My work touched one of the leading software companies, the largest handset device maker in the world, and a national retailer.
Spring Creek Group | Mediabrands | Interpublic GroupProject Lead
Jan. 2009 - Jan. 2011SeattleAs Project Lead I helped create, deploy, manage, and assess social media programs for Spring Creek Group's clients.
Owen MediaAccount Manager
Mar. 2006 - Oct. 2008Marketing and media relations consulting for high-technology sector clients with emphasis in enterprise technology.
Vander Houwen Public RelationsAccount Coordinator
Aug. 2005 - Nov. 2005Strategic public relations consulting for financial institutions, analyst firms and other community organizations.
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