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Work Background
Greatly & CoBrand Art Director & Marketing
Dec. 2024New York- Implemented a data-driven social media strategy that increased total Instagram interactions by 91% and drove 198% growth in deeper engagement metrics, while reducing ad reliance from 60% to 14.5%.
- Spearheaded a Valentine’s Day promotional campaign that boosted post views by 35% over the monthly average, resulting in a sold-out product and 39.5% reach among new audiences.
- Enhanced brand engagement by integrating visual storytelling with product design, contributing to a 15% increase in campaign engagement.
- Developed brand concept mood boards and storytelling frameworks through in-depth target analysis, trend analysis, and competitor research, ensuring cohesive visual direction and consistent brand voice across all channels.
- Presented creative concepts to clients and stakeholders in organized, compelling formats, incorporating competitor analysis to strengthen proposals.
Kate Oh Gallery, LLCDigital Marketer and Art Director
Aug. 2024 - Mar. 2025New York City Metropolitan Area- Designed and executed digital marketing campaigns, resulting in a 15% increase in social engagement and a 25% boost in email open rates.
- Developed comprehensive event branding (posters, email campaigns, press kits), enhancing the gallery’s cultural presence.
- Produced ad creatives and motion graphics for paid campaigns, optimizing for both digital and print distribution.
Wellcome CollectoveContent and Marketing Manager
Jun. 2023 - Dec. 2023New York City Metropolitan Area- Developed and executed high-impact campaigns across digital and traditional mediums, increasing audience reach by 437%.
- Designed Instagram AR filters and experiential content, leveraging emerging technologies to enhance user engagement.
- Led merchandise design projects (tote bags, posters, etc.), contributing to a 35% increase in brand visibility and attendee engagement during events.
indong fnLead Web Designer
May. 2021 - May. 2022• Created 260+ promotional landing pages annually, resulting in a 62% increase in purchase conversions and driving $7M in sales.
• Optimized UI/UX for digital platforms, improving checkout flows and overall functionality to boost revenue.
• Collaborated with engineers and strategists to address usability issues, implementing redesigns that increased user satisfaction.
ShinWonGraphic Designer & Marketing Assistant
Oct. 2019 - Feb. 2022- Assisted art direction for seasonal marketing campaigns, including a Pantone collaboration, to reinforce brand identity.
- Executed a full brand refresh (typography, packaging, e-commerce visuals, social media identity, animation videos, banner, OOH), resulting in a 90% increase in brand recognition.
- Utilized market research tools (Mintel, MRI-Simmons) to align campaigns with consumer preferences and trends.
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