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Work Background
SYNCELL INC.Design Manager
Aug. 2023台灣 臺北市- Spearhead and develop the creative direction of marketing and branding campaigns with other functional teams to achieve business objectives and company goals.
- Ideate, execute creative strategies and conduct creative A/B testing and experiments to increase the efficiency of assets across all channels.
- Create and adhere assets to brand guidelines and complete projects according to deadlines.
- Advise marketing collaborators on design strategies and creative solutions to reach a particular target audience.
學溢股份有限公司 Education Mentor
May. 2023台灣 臺北市- Design and deliver online graphic design courses covering topics such as foundational knowledge, design principles, tools, and techniques.
- Use multimedia materials, demonstrations, and examples to explain and demonstrate design concepts and skills.
- Encourage student participation in discussions, questioning, and idea sharing to facilitate interaction and knowledge exchange.
- Provide individual guidance and advice to help students overcome challenges and develop their creativity and skills.
- Regularly assess student learning outcomes and provide targeted feedback and grading.
- Monitor student progress to ensure timely completion of coursework requirements.
- Maintain effective communication with students and instructional teams to address questions and provide support.
Planology 隨策企劃股份有限公司Design Lead
Jun. 2020 - Sep. 2022台灣 臺北市- Web / Brand / Graphic Design Art Director
- Identify and resolve conflicts, inter-dependencies, and program issues quickly and efficiently, and drive for result.
-Work with the concerned staff and, projects/departments to ensure effective implementation of the project. - Assist & manage web development between front/back end engineer and client.
Markwins Beauty Brands GlobalProduct Developer
Aug. 2018 - Oct. 2019Shenzhen, China- Assist & manage product development & marketing for overseas market
- Familiar with production process and be able to liaise with manufacturer for product development
- Research for fashion and color trend. Develop marketing plan for seasonal product promotion
- Assist and develop product for domestic market
- Liaise with America headquarter office for product realization and presentation
Next.0 Solution GroupArt Director
Dec. 2015 - Aug. 2017Taipei- Digital marketing and advertisement planning and execution
- Creative idea Development and production - Art direct and executive for every aspect of visualization from ATL(above the line) to BTL(below the line) : Web, brand identity, commercial, package design and so on.
Maggie T. StudioCreative Director
Jan. 2015Taiwan- Develop and execute creative design solutions to meet communication objectives
- Conceptualize and design visuals and layouts that achieve brand consistency across all media channels and touchpoints
- Produce artwork for marketing and sales communication materials, including advertising, catalogs, brochures, and email campaigns
- Manage the development of design concepts, artwork, and layouts to meet deadlines and production schedules
- Advocate for design best practices and high-quality standards across the organization
- Collaborate with cross-functional teams, including marketing, sales, and product development
Maintain, establish and implement brand guidelines to ensure the consistency of visual identity
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