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Work Background
Metafor DesignSenior Designer & Art Director
Jan. 2024Denver, Colorado, United StatesMetafor is a newly-founded, independent branding and marketing studio. Metafor is a scrappy, creatively-driven firm that partners with clients looking for great work, but want an alternative to the large agency model. Here, I lead the creation of a new brand identity for Every Day Weed, a new line of cannabis products targeting consumers who want a high-quality, but simpler and unpretentious option when it comes to choosing their cannabis products. Other clients include: Louisiana Hot Sauce, Guild, and more.
Item 9 LabsCreative Director
Mar. 2021 - Jan. 2024Denver, Colorado, United StatesFrom award-winning flower to masterfully crafted concentrates, Item 9 Labs delivers the highest quality cannabis products using best-in-class techniques. As creative director, I lead the marketing team in the development of an integrated go-to market campaign for a new Live Resin Disposable vape product as well as establishing strategy and direction for the Item 9 Labs master brand.
Public LabelSenior Art Director
Mar. 2020 - Jun. 2022Denver, Colorado, United StatesPublic Label is a Denver-based shopper marketing and integrated branding agency that help brands recognize and align with consumer’s motivations and cultural movements which leads to brand growth. Our creative team lead the development of the Bronco Rewards program which delivered hand-crafted promotions for the re-introduction of the legendary Ford Bronco in 2021. For Planterra foods, we created an integrated campaign for the launch of a new plant-based meat alternative, Ozo. I was also on the creative team that created the new brand for the world famous motorcycle rally in South Dakota, Sturgis.
Unity Rd.Creative Director
Nov. 2018 - Jan. 2024Phoenix, Arizona, United StatesAs the head of Unity Rd’s creative department, I lead the creation and implementation of a comprehensive brand identity from initial conception to final execution for Unity Rd, the U.S. cannabis franchise pioneer. From integrated marketing campaigns, to social, to in-store design, every detail of the consumer experience was considered. Unity Rd. was named one of the top cannabis retail leaders by MJBizDaily magazine, and was the first cannabis business to earn a Franchise Times Dealmakers award.
Karsh HaganSenior Art Director
Mar. 2015 - Mar. 2019Greater Denver AreaKarsh Hagan is an independent, multi-disciplined marketing, design and technology company in Denver, Colorado. They specialize in Colorado-based clients. During my time at KH, I lead the creation of campaigns for Bank of Colorado, CU Denver, and Visit Denver, which included multiple video and still photo shoots, as well as execution across digital media and traditional channels.
Ellen Bruss DesignArt Director (Contractor)
Aug. 2014 - Feb. 2015Greater Denver AreaEBD is a Denver-based full-service design and brand consultancy, a boutique design studio specializing in brand identity, packaging, retail and environmental design. I created designs for Hammond’s Candies, O.Pen Cannabis Vapes, as well as a logo design for the alpine modern Born hotel in downtown Denver.
Swanson RussellArt Director/Designer
Oct. 2011 - May. 2014SR is a full-service marketing communications agency in Omaha, Nebraska focused on agriculture and healthcare clients. In my role at SR I developed brand identity campaigns for Mary Greeley Medical Center, Fremont Health and lead the creation of Strike Out Hunger for the Food Bank of Omaha, which was recognized in CA in 2014.
University of Nebraska Medical CenterArt Director
Jul. 2010 - Oct. 2011UNMC has six colleges, two institutes and a graduate studies program, serving nearly 4,000 students in more than two dozen programs. In 2010, I was brought on to lead the implementation of a new cohesive brand identity unifying 3 separate entities underneath the UNMC brand. Building a brand from the client side was a huge learning experience and helped me truly understand the challenges from the client perspective.
Bailey LauermanArt Director
Mar. 2004 - Jul. 2010Bailey Lauerman is where I cut my teeth in the ad biz. This independent agency in Omaha, Nebraska is continually recognized for outstanding creative and innovative thinking. During my time there, the agency was featured in Graphis as well as it’s first appearance in Communication Arts. My work included integrated campaigns for Union Pacific Railroad, one of America’s oldest and most important companies. UP is one of the two railroads signed into existence by Abraham Lincoln and assigned the task of uniting east and west with America’s first transcontinental railroad. My experience with UP was my first foray into true brand development, positioning, archetypes, and working with planners and an authentic brand story. My time spent here forged my opinion of what makes great work and served as an excellent foundation for the rest of my career.
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