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Work Background
Marketing Consultant (Thought Leadership)
The Content Mint -- Thought Leadership and Content Strategy StudioMarketing Consultant (Thought Leadership)
Jan. 2023San Francisco Bay AreaThought leadership content for founders and executives. Content strategy and creation for enterprise software companies.
Director of Content Marketing
Scale Venture PartnersDirector of Content Marketing
Sep. 2018 - Aug. 2022Foster City, CAFirm's first digital marketing hire (brand and content strategy, editorial, social); reported to Operating Partner and GC/Head of Investor Relations: *Following rebranding, brought brand strategy and investor relations outreach to life via content, design, and proactive IR outreach *Writer/editor/producer on all blog, video, podcast, and IR content (see www.scalevp.com/blog) covering topics in enterprise SaaS, AI/ML, API platforms, vertical SaaS, and data analysis and metrics/KPIs *Launched firm's first newsletters (founders; investors) *Collaboration with Partners and GC/IR on presentations, media, and community content *Podcast producer *Regular byline contributor to TechCrunch
Head Of Content
Entefy Inc.Head Of Content
Aug. 2016 - Aug. 2018Palo Alto, CAReporting to founders, built this early stage Machine Learning startup's content marketing operations: *Planned, built, and directed a content flywheel optimized for high-quality daily releases *Developed content strategy focused on brand awareness, $0-budget organic search / earned media, and social media influencers *Data-driven and SEO-focused topic selection *Inspired and amused a top-notch content production team (copy, social, graphics, video) Product marketing: strategy, research, planning, and production of full-funnel suite of product content Business Development: strategy, research, planning, coaching, and communications for new BizDev team
Marketing Consultant (Content Strategy)
The Content Mint -- Thought Leadership and Content Strategy StudioMarketing Consultant (Content Strategy)
Jan. 2012 - Aug. 2016San Francisco Bay AreaDigital content strategy + content creation studio with expertise developing memorable, actionable content to support inbound marketing, product marketing, and demand generation goals Services included: content strategy, editorial, SEO, advertising, product marketing, digital strategy, branding/rebranding
Consultant to Company
GoogleConsultant to Company
Jan. 2012 - Jan. 2014San Francisco Bay AreaThe Content Mint advised Google AdWords’ Marketing, Sales, and Product teams on developing a content strategy to reverse user perceptions around product complexity and increase engagement with SMBs
Consultant to Company
GoProConsultant to Company
Jan. 2011 - Jan. 2012San Francisco Bay AreaThe Content Mint advised GoPro on product messaging for the pivotal Hero3 product launch in the run up to the company's IPO; created a portfolio of mid- and bottom-funnel content for retailers/resellers
Content Marketing Manager
Pillsbury Winthrop Shaw Pittman LLPContent Marketing Manager
Dec. 2006 - Dec. 2011San Francisco Bay Area• Content marketer on a six-member team managing marketing communications and PR for a $600 million global law firm • Project manager on hundreds of projects encompassing content strategy, editorial, and content governance • Marketing lead on major intranet rollout • Copywriting for digital, video, and print projects • Multiple Legal Marketing Award wins for my advertising, branding, and content marketing projects • Developed content strategy for firms first practice blogs
Research Department Manager
DeMatteo Monness LLCResearch Department Manager
Jan. 2000 - Feb. 2005• Equity analyst covering enterprise technology stocks for firm's hedge fund clients • Editorial manager: production oversight, quality control, and mentoring • Product marketing: created firm's first product marketing assets • Defined and refined the firm's brand voice in marketing communications

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