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Work Background
Founder & Managing Director - Results-Driven Marketing Consultant
AdoozyFounder & Managing Director - Results-Driven Marketing Consultant
Jun. 2025Launched and lead Adoozy, a performance-focused digital marketing agency helping businesses scale through data-driven strategies and paid media. Specialising in Google Ads, Microsoft Ads, and conversion-optimised content funnels to drive measurable growth. Key responsibilities: - Developed and managed full-funnel marketing strategies for B2B and B2C clients across SaaS, eCommerce, and service industries. - Delivered consistent ROI improvements through precise campaign structuring, audience segmentation, and budget optimization. - Led end-to-end paid media execution β€” from research and ad creation to tracking, reporting, and ongoing optimization. - Advised clients on marketing infrastructure, conversion tracking (GTM, GA4), and email automation workflows. - Built and maintained strong client relationships with clear communication, education, and results-focused reporting. - Scaled the agency as a solo founder, wearing multiple hats β€” strategist, media buyer, project manager, and consultant. Positioned Adoozy as a trusted growth partner for businesses seeking clarity, consistency, and sustainable performance in their digital marketing.
Team Leader UKI - Google Ads GCS
GoogleTeam Leader UKI - Google Ads GCS
Jan. 2024 - Apr. 2025Barcelona, Catalonia, SpainLeading and managing a UKI team through empathetic and compassionate leadership. Presenting and delivering key messages in daily in morning and evening huddles and presenting performance updates in weekly team meetings. Representing the team in weekly business reviews. Coaching team members on performance and executing personal development plans. Generating reports and analysing weekly and quarterly KPIs.
Pod Lead UKI Team Coordinator - Google Ads GCS
GooglePod Lead UKI Team Coordinator - Google Ads GCS
Jan. 2023 - Dec. 2023Barcelona, Catalonia, SpainWorking closely with the TL on performance strategies, training new starts and delivering best-practice sessions. Supporting pods with co-pitching and managing high value clients and large scale agencies across the UK.
Digital Marketing Consultant UKI - Google Ads Pilot Project
GoogleDigital Marketing Consultant UKI - Google Ads Pilot Project
Feb. 2022 - Dec. 2022Barcelona, Catalonia, SpainWorking as an Account Strategist for key accounts in the pilot project. The Google Ads platform allows every business to advertise across all of Google's networks, reaching the right person, with the right message at the right moment. Consulting marketing directors/managers, small business owners and digital marketing agencies on their accounts, from SMBs in e-commerce, IT services, manufacturing, retail, health and SaaS industries, to larger organisations across the UK on their digital marketing strategy. A focus on uncovering specific marketing objectives to develop, adapt and align the strategy in Google Ads to achieve success. Demonstrating expertise on; - campaign creation, structure and success management, - bidding strategy implementation and best practice, - creative best practices, - technical implementations, - new offerings and platform updates, - general optimization for performance improvement.
Learning and Development Consultant
CoachHub.io - The digital coaching platformLearning and Development Consultant
Mar. 2020 - Apr. 2021Berlin Area, GermanyCoachHub is the leading digital coaching platform, offering holistic people development to forward-thinking companies on a global scale. Consulted with decision makers from companies in the UK and Ireland, such as Google, Medtronic and Ford on their employee learning and development offering. Built relationships and demonstrated the value of digital coaching through calls, emails and social selling. Helped Coachhub achieve series B funding and to become the EMEA market leader during the pandemic.
Business Development Team Lead, BaseCase - a Certara company
Certara | BaseCase InteractiveBusiness Development Team Lead, BaseCase - a Certara company
Sep. 2019 - Feb. 2020Berlin Area, Germany-Aligning and adapting the business development team's prospective outreach strategy, -driving our monthly goals home, -coaching new starts and on-boarding them to the team.
Global Business Development Representative
Certara | BaseCase InteractiveGlobal Business Development Representative
Jun. 2018 - Aug. 2019Berlin Area, GermanyBaseCase is an interactive platform designed to help pharmaceutical, medical device and diagnostics companies to communicate the value of their products to payers and healthcare providers. Successfully engaged and qualified (BANT) senior executives from these companies globally - in a specific and consultative way. Demonstrated high competence in cold calling, direct email and LinkedIn messaging outreach. Achieved and exceeded monthly product demo call targets. Headed up the development of a training app built on the BaseCase platform for training and on-boarding new starts.
Customer Service Supervisor
Corrib Oil Company LimitedCustomer Service Supervisor
Feb. 2016 - Feb. 2018County Galway, Ireland(Part-time and full-time) Promoted to Supervisor after 6 months. - Managed the daily opening and closing of the business, delegated tasks efficiently and dealt with sales reps. - Administered the mineral category using Merit Solutions software, implemented new merchandising strategies and participated in management meetings. - Maintained goods in and return accounts and looked after the engine lubricant category.
Lead Sales Representative
PhoneWatchLead Sales Representative
May. 2015 - Aug. 2015County Galway, Ireland- Sold PhoneWatch home security systems B2C. Promoted to lead after one month. - Exhibited skills in leadership in actively training new starts, delivering impacts at daily meetings and running sectors. - Demonstrated expertise in product specification, established trust and built relationships in-house, dealt with rejection and communicated effectively.

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