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Work Background
Hero MotoredGeneral Manager Gogoro
Jan. 2023Cali, Valle del Cauca, ColombiaLed a cross-functional team and launched GOGORO nationwide, the first and only electric motorcycle brand in the country with battery swapping. - Responsible for brand positioning and differentiation through events and social media. Developed our own distribution channels. - Worked closely with Terpel to develop charging infrastructure based on market needs.
- Development of B2B channel: Partnered with financial institutions and developed commercial proposals tailored to specific client needs and closed deals.
Carvajal Educación S.A.S.Global Innovation Lead
Jul. 2022 - Dec. 2022Cali, Valle del Cauca, ColombiaManage the company’s innovation projects from ideation to execution, considering the business’s strengths, consumer and market trends.
Carvajal Educación S.A.S.Category Manager
Sep. 2020 - Jun. 2022Cali, Valle del Cauca, Colombia• Sales Strategy. Create and execute OS’s business strategy. Surpassed 1st sem 2022 sales target by 5% and 2021 target margin by 4%. • Team Management. Follow-up with the sales team to ensure the execution of OS’s business strategy and meeting sales goals.
• Inventory Management. Guarantee inventory for Office Supplies according to market needs. Stabilized supply despite global supply crisis.
• International Sales. Develop international clients for liquidation of toys’ overstock inventory, securing advance payment for sales.
Carvajal Educación S.A.S.Portfolio and Communications Manager
Nov. 2017 - Sep. 2020Cali, Colombia• Portfolio Development. Responsible for conducting market research and analysis, initiating business relationships with potential international suppliers, and testing products with buyers (parents) and end users (children).
• Product Management. Project Manager for development and importation of new products, securing launches within schedule an packaging design aligned with brand guideline. Joint work with sales, purchasing and logistics teams, quality and creative third-party agencies. During first year, achieved gross sales of US$4 million and presence in Colombia’s four largest retailers with a margin 3% above target. 2nd year gross sales had 25% growth vs. 1st year. • Communication. Development of a strategic communication plan with media and creative agencies. Advertisement budget management for brand launch, creation and execution of always-on digital media campaign, as well seasonal mass media communications. In 2018 seasonal campaign, achieved a TOM of 14% within target consumers (parents). Optimized the media plan in 2019, reducing the cost per TRP by 60% from 2018 to 2019, increasing TRPs by 25% and frequency and reach by 2 points each.
Credit SuisseAssociate Vice President, Private Banking LatAm
Aug. 2015 - Jun. 2017Zürich Area, Switzerland• Relationship and Portfolio Management. Portfolio management of US$70mio, alignment of investment portfolios with client profiles, portfolio monitoring and investment advice for 70 LatAm accounts. In 2016, achieved sales and margins (ROA) of 9% and 10% above pre-established targets, respectively.
• Client Retention. Client retention rate of 85% during office merger due to exceptional customer service and clear client communications. • Due Diligence. Plan, supervise and execute daily tasks to ensure compliance of team's accounts in line with internal and legal standards.
Constructora El Castillo S.A.Marketing and Sales External Consultant
May. 2013 - Oct. 2013Cali, Colombia• Project where I developed and executed a communications plan to drive sales through brand positioning and product differentiation. This included brand guidelines for online and physical media, participation in housing fairs, customer satisfaction and market research. Elaborated customer service protocol and display instructions for show homes to ensure uniformity across all customer touchpoints. • Contributed to 38% growth in sales between May and October 2013 vs. 2012, exceeding sales budget for this same period by 42%.
Carvajal Espacios S.A.S.Marketing and Communications Analyst
Mar. 2010 - May. 2013Cali, Colombia• Brand Communications. Brand communications management, including budget management, event production, and PR.
• Public Relations. Relationship management with over 300 industry opinion leaders, exceeding budget by 24% in 2012.
• Marketing Plan. Necessary support to McKinsey & Company in development of a strategic marketing plan.
Christie'sIntern
Jun. 2008 - Jul. 2008Greater New York City Area- Client Development. Managed client information and contacted clients pertaining to past purchases and/or consignments. - Data Management. Collected and modified lot data from company databases.
- Provided assistance to department Specialists with research and collection of cataloguing information for incoming prints, insurance and estate appraisals. - Assisted with preparation for the summer 2008 sale.
Muscarelle Museum Of ArtIntern
May. 2007 - Dec. 2009Williamsburg, VA
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