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Work Background
Wishew LtdHead of Customer Relations
Apr. 2024London Area, United KingdomI’m proud to be part of Wishew, the world’s first social network built to grant real wishes — for free. So, what’s a wish? It’s anything you dream of:
🎸 A sleek electric guitar
✈️ A trip to Paris
🔥 A brand-new barbecue set
…or whatever your heart imagines. At Wishew, we believe dreams shouldn’t gather dust. We’re here to help bring them to life — one wish at a time. Unlike traditional platforms, Wishew replaces “likes” with real impact. If a wish resonates with you, contribute just $1 to help make it come true. That’s how we spread joy, build empathy, and create meaningful connections — in the most affordable, authentic way possible. As Head of Customer Relations, I’m dedicated to making every user feel welcomed, supported, and empowered. I lead our efforts to deliver a smooth, caring, and responsive experience — and to make sure every voice in our community is heard. Wishew isn’t just a platform. It’s a movement — redefining generosity and connection in the digital age. Happy Wishing — the best is yet to come.
AryelBusiness Development Manager – Outbound Lead Generation
Apr. 2022 - Mar. 2024Milan, Via Morimondo 26Developed the outbound BDR system from scratch, creating automation workflows, personalized email strategies, and conducting detailed market and lead research.
Maintained a consistent pipeline of 10 new outbound leads weekly, significantly boosting business opportunities.
Collaborated with the marketing team to align outreach strategies with overarching campaign goals, driving improved lead generation.
Monitored key performance metrics to refine outreach efforts, achieving high response and conversion rates, and prepared weekly reports for BDR teams.
Explored untapped markets, applying insights to expand Aryel’s global client base effectively.
Partnered with the product team to collect client and lead feedback, ensuring platform features addressed market needs and expectations.
Natisoft srlBusiness Development Manager - Middle East
Sep. 2020 - Apr. 2022Bologna, Emilia-Romagna, ItalyManaged a diverse portfolio of clients, ensuring strong relationships and sustained engagement.
Led client acquisition efforts in the UAE, particularly in Dubai, while identifying and pursuing new leads in Italy.
Served as Project Manager for the IoT solution “T4F” App, effectively coordinating tenant-landlord-facility manager interactions.
Designed and implemented growth-hacking strategies to expand the customer base, including developing high-converting landing pages and improving online visibility through targeted SEO initiatives.
ASI LOGISTICSBusiness Development Representative EMEA - Shanghai, CN
Feb. 2018 - Jan. 2020Shanghai City, ChinaLed sales and marketing initiatives to expand the EU customer base and enhance client retention rates.
Proactively engaged with potential clients to establish business relationships and represented the company at industry exhibitions, including SNIEC (上海新国际博览中心).
Launched e-commerce projects, introducing products from European companies on China’s leading shopping platform, Taobao (淘宝), and supported promotional campaigns on WeChat (微信).
Developed and executed a strategic business plan to penetrate new customer markets effectively.
Barbatelli & Partners Management Consultant Shanghai Co., Ltd.Business Developer Specialist - Shanghai, CN
May. 2017 - Jul. 2017Shanghai City, ChinaExpanded the company’s client network, enhancing global recognition of the B&P brand across consultation, marketing, e-commerce, and compliance sectors.
Facilitated domestic and international communication and marketing strategies by building strong networks and maintaining follow-ups with Italian and Chinese companies at industry exhibitions and events.
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Singer- Musician- Music Teacher- Translator @ Freelance, self-employed