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Work Background
SAPDirector Customer Story Telling
Mar. 2024Newtown Square, Pennsylvania, United StatesI produce content for SAP's Business AI Customer Reference Department in conjunction with our Flagship Customer Program with the intent of leaving viewers/ audiences with memorable stories. I conceptualize, create, and oversee high production creative assets using state of the art digital technology with top agencies in all three (3) phases of production. Develop storylines and messaging points to drive the customer focused narrative with an ability to deliver projects under demanding deadlines while staying within budget parameters. Developed content solely for Fortune 1000 customers not limited to:
Team Liquid Delta Airlines Air India
Gainwell Tech CONA Gibson Brand
Vodafone Henkel Standard Charter Bank
SAPABM / Creative Director
Jul. 2013Newtown Square, PAABM CREATIVE DIRECTOR, NORTH AMERICA MARKETING I built and currently lead a customer facing marketing production team that collaborates with pre-sales, sales, sponsorships, C-Level and marketing and directly influenced over $1Billion in sales (on average influence $45M in revenue from 20 Fortune 500 companies).
. Core responsibilities include:
● Hired, developed and lead an in-house ad agency team of (15) members that include cinematographers, special effects, writers, animators, and editors to increase customer engagement, satisfaction and to help sales close commitments to net-new & renewal contracts.
● Oversee creative team operations on a daily basis coupled weekly production meetings.
● Developed portfolio of content solely for Fortune 500 customers not limited to: NBC/Universal Comcast Coke Home Depot
Newport News ShipBuilding Peloton PepsiCo Samsonite Clorox Phillips 66
Forever 21 Lockheed Martin MGM ● Set schedules, manage budgets ($10k to $3M), direct cast, and organize crew; meeting 98% of deadlines
● Cultivated and maintained solid relationships with suppliers and vendors (Voice Over Agencies, Service Firms, Stock Houses, and Music Royalties) while negotiating and administrating an internal budget of +$500,000.
● Work seamlessly with Board Members, C-Level Executives on producing internal communications. ● Support other marketing teams with amplifying relevant content with social media.
● Avid reader & subscriber of industry pub to stay current on design trends, production technology and brand marketing.
A&E TelevisionFreelance Associate Producer /Post Production Producer
Jan. 2010 - Dec. 2011Greater New York City AreaA&E TELEVISION NETWORKS, New York, NY Show: BIOGRAPHY CHANNEL
Associate Producer and Post Production Producer
Documentary series profiling the lives of notable figures in history, entertainment, sports, arts, science, and politics. Produced studio shoots with on-air talent, supervise on-line edit and voice over sessions. Assign work, monitor progress and provide feedback on completed tasks. Segment episodes include:
• Cate Blanchett
• President Barack Obama
• George Clooney
• Mark Wahlberg
• Jodie Foster • Kevin Costner
• Michael J. Fox
• Pamela Anderson
Mark Burnett ProductionsBusiness Development
Apr. 2003 - Dec. 2010New York and Los AngelesMark Burnett Productions, New York, NY & Los Angeles, CA Business Development
Identified and secured individual episode sponsors (Fortune 500 companies) for six seasons. Addressed key client queries and resolve them in an expedited manner throughout filming process. Acted as a liaison between sponsor, producers, and production staff to facilitate information flow and drive filming efficiency. Supervised a teams segment producers, editors, and digital designers in conveying and delivering sponsors expectations. Presented and briefed CEO and CMO’s in “testing” episodes with to ensure win-win final episode. Segment episodes include but not limited to:
• NBA, NFL, MLB, and NHL
• Microsoft • Cirque du Soleil Wintuk
• XM Radio • Kodak
• Pontiac
• Snapple
The Second CityDirector of Business Development
Aug. 1999 - Mar. 2004Greater Chicago AreaResponsible for the capture and maintenance of large corporate accounts as well as creative design and production oversight of each individual event. • Baker & McKenzie (Worlds Largest Law Firm-2000) • Andersen Consulting • People Magazine • PricewaterhouseCoopers • Playboy, Kraft • Chicago Cubs • Honeywell International • BP Amoco • DDB Needham • Motorola
Young & Rubicam GroupSr. Account Executive
Jan. 1997 - Dec. 1999Greater Chicago AreaResponsible for the management and coordination of major corporate-sponsored events. • Miller Brewing Co. Managed Miller Brewing’s 14 sponsorship properties in the North Atlantic and Gulf Coast market areas with the NFL, NHL, MLB, PGA, and NASCAR. Responsibilities included project/event execution, sponsorship negotiation, initiating media plans, strategic development, and managing athlete appearances. Individual sponsorship properties include: NFL- Pittsburgh Steelers, Philadelphia Eagles Baltimore Ravens, New Orleans Saints, Washington Redskins; Miller Lite Player of the Year NHL-Pittsburgh Penguins NASCAR- Pocono 500 Talladega 500, Dover 500, MLB-Baltimore Orioles, Pittsburgh Pirates, PGA-Player Appearances • Celine Dion Tour
Selected to spearhead and execute the Celine Dion/Avon 1998 North American Tour. Collaborated with venues to identify sponsorship/event-marketing opportunities. Managed celebrity talent logistics and hospitality. Initiated planning and strategic development with regional radio stations for promotional campaigns. Supervised and assigned on-site promotional staff responsibilities for event execution. Sponsorship success led to contract extension for the European tour portion.
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