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Work Background
Projects & Client Relations
Breinstorm Brand ArchitectsProjects & Client Relations
Nov. 2024 - May. 2025South AfricaI collaborated with creative and management teams to ensure the seamless flow of integrated brand communication and design projects. I utilised project management tools (Asana) to track progress, manage deadlines, and enhance team coordination. I also served as a primary point of contact for clients, ensuring timely project feedback and maintaining project alignment. Finally, I oversaw project traffic and resource allocation to meet project timelines consistently.
Chief Digital Operations Officer
Bastion & Flowe (PTY) LTDChief Digital Operations Officer
Sep. 2023 - Aug. 2024Cape Town, Western Cape, South AfricaI provided strategic oversight of digital advertising campaigns within the digital command centre. My role involved the leadership and development of a team of digital advertising professionals specialising in paid media, digital brand protection, and social media community management. I collaborated closely with other departments to ensure cohesive campaign execution and actively streamlined inter-departmental processes. I also supported the development and execution of new digital service offerings and oversaw recruitment and promotions within the digital command centre.
Communications Consultant
Coax PR and CommunicationsCommunications Consultant
Feb. 2018Cape Town Area, South AfricaI manage a diverse portfolio of communication projects for SMMEs and NGOs, encompassing brand strategy, compelling content creation, and effective web design. I serve as the main point of contact for clients, ensuring a clear understanding of their goals and the successful delivery of project outcomes. I also coordinate effectively with independent creatives and suppliers to consistently deliver high-quality results. Furthermore, I skillfully oversee brand roll-outs across digital platforms and, where applicable, in print, ensuring cohesive brand experiences.
Acting Head of Corporate Communications
KishuguActing Head of Corporate Communications
Mar. 2016 - May. 2016Cape Town Area, South AfricaI managed the Corporate Communication department and its external suppliers, leading a team of three direct reports. My focus was on mentoring and motivating this team to ensure they consistently met their KPIs and deadlines, significantly enhancing both team efficiency and accuracy. My responsibilities also included managing a substantial internal communication drive and the associated communications calendar for the company’s prestigious annual Air Show. Additionally, I managed an internal CSI drive for the Santa Shoebox Project. Finally, I was responsible for reviewing and signing off on all formal internal and outgoing communications, and served as the editor of the holdings company’s corporate newsletter.
Communications Manager
LANDWORKS™Communications Manager
May. 2014 - Feb. 2018Cape Town, South AfricaI managed the non-profit’s communications, covering both internal and external channels to grow their footprint. This included developing and implementing rebranding strategies, migrating to new systems, and creating essential brand assets like an Annual Report. I built strong media relations, ensuring news coverage across traditional and digital platforms, and supported stakeholders with their content needs. For online presence, I managed websites, social media, and ran digital campaigns, creating diverse content along the way. Crucially, I fostered stakeholder relations for knowledge sharing and joint ventures, and convened a CSI Task Team, mentoring a digital marketing intern to boost awareness and engagement for our initiatives.
Communications Manager
Global Environment FacilityCommunications Manager
May. 2014 - Dec. 2016South AfricaI executed the communication strategy for the FynbosFire Project, establishing the necessary infrastructure and content to boost partner organisations' management capabilities. I edited the "FynbosFire in the News" newsletter, managing its calendar and ensuring Support Officers met their communication KPIs. I prepared a wide array of communication resources (newsletters, brochures, websites, press releases, etc.) for local wildland fire support services. A highlight was publishing "A Guide to Integrated Fire Management" (2016), which received international praise. I set up and managed the project's social media accounts, guiding Support Officers to take ownership of digital platforms. I also mentored four FynbosFire Project Support Officers in editorial, digital, and traditional media skills, providing ongoing support. Finally, I headed the FynbosFire Communication Working Group, developing channels and materials aligned with government strategies, and handled event management.
GEF FynbosFire Project Officer
Kishugu Non Profit CompanyGEF FynbosFire Project Officer
Jul. 2013 - Apr. 2014Western CapeReporting to the General Manager of the Greater Cederberg Fire Protection Association, a key GEF FynbosFire Project stakeholder, I was responsible for developing the entire communication infrastructure to establish the organisation’s footprint and build awareness – quite the foundational task. My role involved comprehensive internal communication with EXCO and members, keeping them informed and engaged, alongside external efforts to recruit new members and raise public and media awareness. Essentially, I ensured everyone was on the same page, or at least knew where to find it. This work was all in support of the broader GEF FynbosFire Project, a significant initiative (backed by USD 3.5m from the SCCF and implemented by Kishugu Group of Companies) aimed at reducing wildland fire risk and facilitating Integrated Fire Management within South Africa's Fynbos Biome.
Compliance, Events and Communications Administrator
PepsiCoCompliance, Events and Communications Administrator
Feb. 2011 - Jan. 2013DubaiI assisted across the Compliance, HR, and Communications departments, typically splitting my time 50:25:25. I managed the logistics and entertainment for PepsiCo International’s annual gala event (Asia, Middle East, and Africa sector), along with other smaller, ad hoc events for the Human Resources department. I supported the Communications department with website management and various ad hoc requests. Additionally, I served as Administrator to the Vice President of Compliance and other top management on an ad hoc basis. This included extensive calendar management, handling visa requirements, preparing PowerPoint presentations, drafting correspondence, and setting up complex multi-national meetings and teleconferences. I also managed travel, expenses, and personnel relocation. Beyond that, I oversaw CSI initiatives for the Vice President of Compliance, acting as the key liaison between beneficiaries and internal Procurement and Marketing teams, while also managing budgets and payment processes. I also volunteered internally to assist newcomers, providing technical support with IT setup, communication systems, and distribution lists. My goal was to create a welcoming environment, ensuring social inclusion and a smooth transition into their new roles.
Event Manager
BeeMatters Events & CommunicationEvent Manager
Nov. 2009 - Aug. 2010Dubai• Manage and coordinate product roll-out events for the client, UAE national telecommunications provider Etisalat. • Cater to the needs of the client through effective client liaisons and communication before, during and after events. • Assist with the recruitment and training of promotional staff. • Manage exhibition stands and promotional staff. • Obtain permits required to operate in public spaces. • Office management. • Database design and management. • Process data gathered at promotional events into meaningful statistics to present to the client. • Compile pre- and post-event presentations.
Administrator (while studying full time)
law society of northern provincesAdministrator (while studying full time)
Sep. 2006 - Dec. 2008Pretoria Area, South Africa• Formal correspondence with attorneys and attend to public enquiries. • Assist attorneys to open and close their practices. • Assist newly admitted attorneys to register on the Attorneys’ Roll. • File management.
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