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Work Background
The Media Dinner ClubJacksonville Chapter Lead
Jun. 2025Jacksonville, Florida, United States
Dialog Group of CompaniesAccount Services Manager
May. 2023
Coastal MaverickFounder
May. 2022Jacksonville, FL Coastal Maverick is a woman-owned, boutique consultancy that specializes in Out-of-Home (OOH) media. With a passion for innovation and a commitment to excellence, I offer comprehensive OOH media strategy, planning, and consulting services tailored to elevate your brand’s presence in the physical world.
OneScreen.AISenior Media Planner & Strategist
Jan. 2022 - Dec. 2022•Develop national media strategies & plans for a variety of brands (ranging from CPG brands to financial technology companies, luxury clothing, cannabis, healthcare and many more)
•Strategic thinker that leverages data analysis & new ideas to develop marketing strategies for all clients ,ranging from small startups to large corporations
•Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
•Capable of moving multiple opportunities through the pipeline while effectively meeting all deadlines
•Ensure ad placement maximizes advertising reach toward the client's target audience
•Proficient with media math (calculating CPMs, weekly TRPs, etc.)
•Build both strategy and media plan decks for new & existing business, focusing on each client's unique goals & objectives
TendedBarRevenue Operations & Growth Manager
Mar. 2019 - Nov. 2021-Define, improve, and optimize processes & procedures. -Identify friction points in the sales process and their impact on the business.
-Set deadlines for incremental goals, allocate budgets and work cross-departmentally with all teams to ensure all are properly resourced while customizing workflows & optimizing efficiency. -Implement and maintain operations systems and procedures to help build a streamlined & efficient department.
-Communicate progress & roadblocks to leaders, including recommendations to complete the project within scope.
Farah & FarahOut-of-Home Media Planner/Buyer
Jul. 2018 - Jul. 2021Jacksonville, FL Evaluate, plan, and manage outdoor advertising campaigns in 16 markets as well as provide innovative ideas and recommendations for new & improved locations. Manage creative placement based on competition, demographics, and readability factors as well as provide impression reports metrics. Audit billboards (lighting, obstructions, competitive analysis, etc.) Perform extensive research on market demographics & competitive spend to ensure ad placement is reaching the target audience. •Manage $3-$5 million dollar budgets, and 270+ locations; performing budget allocation and analysis
•Supervise and successfully negotiate with 18+ external vendors across Florida & Georgia; ensuring performance delivery is in line with contract obligations & on budget, while maintaining excellent relationships
•Proficient with media math (calculating CPMs, weekly TRPs, etc.)
•Generated an 85% increase in cases referred by billboards within 1st year
•Successfully launched 5 new markets •Partner with internal teams to ensure marketing deliverables meet timeline and Florida Bar compliance requirements
•Plan, negotiate, and oversee transit creative & routes throughout Florida
•Spearheaded a new creative launch across all markets year over year
OUTFRONT MediaCharting Manager | Sales Coordinator
Apr. 2017 - Jul. 2018Jacksonville, Florida AreaResponsible for managing the day-to-day office functions required by the General Manager, Sales Staff, Real Estate and Operations -Solely responsible for implementing marketing presentations to the sales team, promoting greater use of all resources
-Conduct market research on industry trends utilizing Scarborough and Kantar
-Design custom local media kits for specific categories, with input from the Sales team
-Maintain current and innovative content for Outfrontmedia.com
-Contribute new and creative ideas on all Regional Marketing Calls, in addition to participating in National calls
-Solely responsible for all charting of both Digital & Static inventory, and uploading digital creative
-Process all contracts; CCNs, posted & delivered numbers, and weekly pacing reports
-Solely responsible for charting of both Digital and Static inventory
St. John & PartnersMedia Buying Assistant
Feb. 2016 - Apr. 2017-Solely responsible for trafficking all TV and radio advertisements to stations in markets across the United States; in addition to all creative, ensuring all spots are received and running accordingly -Continuously develop and maintain a positive network of clients and customers via email, phone call, and face-to-face interaction
-Create and finalize timeslots and negotiate costs per spot for non-co cable markets
-Establish priorities and consistently exceed weekly, quarterly, and annual deadlines -Continuously meet strict deadlines for the reconciliation and audit with a major client quarterly
-Maintain all invoices and records for major clients, including: Florida Lottery, Zaxby’s, JEA, Daytona International Speedway, and Florida Prepaid -Update and maintain spreadsheets for all accounts, keeping accurate data for both the planning and buying teams -Proficient with Nielsen, Spotgenie, and Strata
Gym WizardsArea Manager, Marketing Director, Gymnastics Instructor;
Apr. 2014 - Dec. 2014Cape Town, South Africa-Consult and critique both business and teaching styles; encouraging more innovative and efficient ways to operate
-Maintain open and positive communication between new and existing customers -Produce and renovate all marketing advertisements via online sources and social media
-Generate and publish posts for social media daily, weekly, and monthly
-Produce original and motivating blogs for all social media outlets
-Assist in weekly scheduling and long term planning
Motions UnlimitedAssistant Office Manager and Head Team Coach
Jan. 2009 - Feb. 2013Cayman Islands-Effectively manage the day-to-day operations in an office and athletic facility
-Provide open and positive communication between new and current customers via email, phone call, and face-to-face interaction -Successfully brought a group of gymnasts from the Cayman Islands to the highest level reached in the country within a four-year time period
-Coordinate and schedule both local and international events and accommodations for large groups
-Assist in reconciling all customer accounts
-Support weekly, quarterly, and yearly scheduling
-Solely responsible for all marketing, including online presence and social media
-Develop and maintain all advertisements; brochures, flyers, and calendars
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