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Work Background
BMW GroupDigital Communications Designer
Oct. 2023Greenville, South Carolina, United StatesAs the creative leader for the internal communication function for the IT Americas region of the BMW group. I create and oversee all branding initiatives, design top executive presentations, oversee the internal intranet, create confluence page designs and content, and design power applications. I also oversee and produce video content for our internal events, this includes branding and collateral design, on-site filming, editing footage, and script writing, and communication strategy for the region. Creative Direction and Brand Initiatives: Led creative direction and design execution for internal brand initiatives and communication campaigns for the IT Americas region, ensuring cohesive visual systems across presentations, digital platforms, and video content. Brand Stewardship: Developed and maintained brand guidelines and templates, ensuring brand consistency and evolving the visual identity to support internal storytelling and strategic messaging. Presentation Design: Designed high-impact presentations for top executives, translating complex information into visually compelling outputs to support strategic communication and deliver on business partner objectives. Digital Experience Design: I oversee the design and user experience of the internal intranet and Confluence pages, creating engaging digital experiences that facilitate information sharing and collaboration. Video Content Creation: Directed and produced video content for internal events, including branding, on-site filming, and editing, delivering engaging visual experiences.
BECK DigitalAssociate Creative Director
Nov. 2022 - Oct. 2023Mostly creative direction and design of custom websites / UI experiences. Utilizing Figma for wire-framing to high fidelity designs. Then we use Elementor page builder to develop the sites in Wordpress. I also do a fair amount of brand identity refreshes, Trade-show and ad design. Creative Direction and Visual Systems: Led the creative direction and design execution for Fortune 500 client initiatives, delivering standout visual systems and assets across web design, social media campaigns, and trade show environments. UI & Website Design: Designed and developed websites incorporating best practices in user interface design principles to ensure accessible user experiences
Sleepme Inc.Senior UI Designer at Sleepme Inc
Jan. 2022 - Jan. 2023Remote
Sleepme Inc.Senior Brand Designer
May. 2020 - Dec. 2022Anderson, South Carolina, United StatesAs Senior Brand Designer I completely re-branded this company from Kryo Inc - to Chilisleep Inc - to Sleepme Inc. I created new visual identity, new guidelines for social media & display ad campaigns a new customer journey optimized website, I also redesigned all things packaging, boxes, manuals, down to the stitching patterns on the mattress protectors. As Senior UI Designer I played a role in optimizing the customer experiences in the products mobile applications and the pdp purchase flows. I dabbled in creating playful motion experiences in the web and mobile app utilizing Lottie files.
Techtronic Industries - TTIArt Director
Apr. 2019 - May. 2020Anderson SC,
Techtronic Industries - TTIInteractive Web Designer
Jan. 2017 - Apr. 2019United StatesSenior Interactive Web Designer - Largest power tool company in the world. I was in charge of creating the websites, Interactive online catalogs, email campaigns, and social media graphics. Art Director - As part of a team, lead the creation of creative and packaging for the launch of over 200 new sku's for Walmarts new "HART Tools" brand. Art directed photo and video shoots for the supporting social aspect and on packaging product shots.
Pixels & Grits LLCFounder - Creative Director
Jan. 2015 - Jan. 2017Charleston, South Carolina AreaAs Co-Founder of this design agency in Charleston SC. We mostly served the Tech start up scene within the Charleston Digital Corridor. We acted as In-house designers for companies that did not have the capital or need for a full-time designer with bulk per hour retainers.
LEWIS PRSenior Graphic Designer
Oct. 2013 - Dec. 2014Charleston, South Carolina Area
FoerstelGraphic Designer
Nov. 2011 - Oct. 2013
US Army Corps of EngineersPark Ranger
Jan. 2010 - Jan. 2012
Oliver RussellGraphic Designer Intern • Contract Freelance Designer
Jan. 2010 - May. 2011Boise, Idaho Area
Icon Design, LLCGraphic Designer
Jan. 2009 - May. 2011Boise, Idaho Area
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