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Work Background
Metha AIChief Marketing Officer
Jul. 2024Israel
Jonathan Album ConsultingIndependent Global Marketing Consultant
Aug. 2023IsraelSpecializing in B2C and B2B Global Marketing Strategy, Branding and Go To Market Plans. Client List: Gat Foods (Global Beverage Ingredients), Flying Spark (Biotech and FoodTech), Verbit.ai (B2B AI powered transcription), Myjools (Global jewelry brand), AccessiBe (AI powered web accessibility), Metha.ai (Agrotech) The Joint (Non Profit), Holy Butter (Food)
MYJOOLS by ILANAChief Marketing Officer
Aug. 2023Israel
Simply (formerly JoyTunes)Head of Consumer Marketing
Mar. 2022 - Sep. 2023IsraelStrategic Growth Planning:
- Identify and explore strategic growth opportunities.
- Analyze and profile high-potential consumer segments.
- Build and test Go-To-Market strategies.
- Develop new channels and optimize consumer journey.
Market Segmentation:
- Conduct market research and analysis.
- Identify high-potential consumer segments.
Channel Development:
- Develop new channels.
- Optimize multi-touch consumer journey.
Marketing Communications:
- Craft effective communications strategies.
- Engage and attract consumer segments.
Team Management: Manage multidisciplinary team
mifold® Chief Marketing Officer and VP Sales
Feb. 2018 - Feb. 2022IsraelStrategic Leadership:
- Lead development and execution of global marketing and sales growth strategies.
- Member of the executive management team.
Branding, Demand Generation, and Market Research:
- Drive branding initiatives.
- Implement effective demand generation strategies.
- Conduct market research to identify customer needs.
- Identify opportunities for new product development.
Pricing, Distribution, and Online Marketing:
- Manage pricing strategies.
- Build strong relationships with retailers and distributors.
- Oversee online marketing efforts, including digital advertising, social media campaigns, and influencer marketing.
Amazon Marketing, Crowdfunding, and Public Relations:
- Manage Amazon account including Sales and Marketing strategies and Amazon Advertising.
- Leverage crowdfunding platforms.
- Manage public relations activities.
- Participate in exhibitions to enhance brand exposure and build strategic partnerships.
UnileverMarketing Director Cereals and Cereal Snacks
May. 2015 - Jan. 2018IsraelBusiness Unit Management:
- Full P&L responsibility for cereals category (Unilever Israel’s 2nd largest business)
- Oversee financial performance including marketing budget - Matrix management of wider functions including Sales, Supply Chain, Finance, Research, and Marcom and external partners including agencies and suppliers
- Member of Marketing Management team
- Coordination with Unilever global team
Product Development and Launch:
- Research and define innovation opportunities.
- Manage the process from conceptualization to market introduction.
Marketing Strategy Development and Implementation:
- Initiate and lead innovative multi-channel marketing campaigns.
- Incorporate digital and traditional advertising channels
Strauss Water Ltd.Global Marketing Director
Aug. 2013 - May. 2015IsraelGlobal Marketing Management:
- Manage global marketing efforts for Strauss Water brand.
- Develop and implement marketing strategies in global markets.
Customer Experience Strategy:
- Enhance customer experience through comprehensive strategy.
- Identify opportunities to improve satisfaction and loyalty.
Consumer Insights and Research:
- Gather and analyze consumer insights.
- Develop research methodologies for deep customer understanding.
Global Digital Activities:
- Lead and manage global digital marketing initiatives.
- Develop digital assets for product launches and market education.
FreelanceGlobal Marketing Consultancy
May. 2013 - Aug. 2013Global Marketing consultancy including Marketing feasability study and launch strategy for new dairy in Myanmar.
Better PlaceGlobal Marketing Director
Jan. 2010 - May. 2013Better Place Branding:
- Develop and implement the new Better Place brand globally, including strategy, identity, and personality.
Market Expansion:
- Drive market expansion by developing strategies, positioning, and infrastructure for new markets
- Identify growth opportunities.
Marketing Operations:
- Manage marketing operations in Better Place Global markets for streamlined and efficient execution.
Better Place Center, Guangzhou:
- Lead the development, construction, and launch of the Better Place Center in Guangzhou, China.
Partnership Management:
- Manage global marketing relationship with Better Place automotive partner Renault
Strauss IsraelMarketing Director Strauss Dairies
Jun. 2007 - Dec. 2010Business Unit Management:
- Full P&L responsibility for 850 million NIS sales, including full portfolio of leading brands: Danone, Milky, Activia, Actimel, Gamadim and all Strauss desserts Oversee financial performance including marketing budget - Member of Strauss Health and Wellness Division Management Team with annual turnover of 2 Billion NIS
- Direct management responsibility for 13 members of Marketing Team.
- Manager of interface with the Danone Group including reporting to the Strauss Danone Board
Product Development and Launch:
- Member of Innovation Steering Committee, Strauss Israel Marketing Forum, Divisional responsibility for minority sectors
- Visualized, developed and launched significant innovations including Danone Activia, Danacol and Danone Morning Drink
Strauss Ice CreamDanone Marketing Manager
Jan. 2004 - Dec. 2007• Management of Danone, Activia and Actimel brands (annual turnover 400M NIS)
• Management of marketing budget, marketing mix, new product development and team of 5 brand managers
Strauss GroupMarketing Manager
Jan. 2001 - Dec. 2004
Gitam BBDOSupervisor
Jan. 1995 - Dec. 2001Managed a variety of accounts including the Israel Cancer Association, Volvo and MSN.
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