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Work Background
SAAMMarketing and Communications Manager
Jun. 2025Sydney, New South Wales, Australia
Business NSWSenior Manager Digital Marketing and Communications
Mar. 2024 - Jun. 2025Sydney, New South Wales, Australia
The Australian Veterinary AssociationDigital Marketing Manager
Jul. 2023 - Mar. 2024Australia
The Australian Veterinary AssociationDigital Manager
Jul. 2022 - Jul. 2023Sydney, New South Wales, Australia
Atomic Tangerine AustraliaProduction and Digital Manager
Nov. 2020 - Jun. 2022Sydney, New South Wales, AustraliaWorking with internal team members, external suppliers and partners to ensure project deliverables.
Digital strategy, paid social campaign planning and implementation. Website upgrades.
The Female Social NetworkAccount Manager
Jan. 2018 - Sep. 2018Sydney, New South Wales, AustraliaCreated a campaign with the focus on live events and social media for Play-Doh (Hasbro) with the goal of increasing sales and bringing Play-Doh to front of mind for mothers of 2-7yr olds. I researched, developed and contracted 12 specific influencers who where capable of meeting and showcasing the brief of the Five Pillars - Creativity, Communication, Collaboration, Critical Thinking and Fine Motor Skills. Organised events leading up to showcase World Play-Doh day September 16th. Brought in a managed 15 major influences to create relevant and shareable content.
Mumma's Little HelpersFounder, Designer and Digital and Ecommerce Marketing Manager
Jun. 2014 - May. 2021Sydney, New South Wales, Australia· Pioneered the development and production of a solution for parents on the challenge of mess that comes with feeding small babies and toddlers. Introduced this new product into a market that grew over 4 years.
· Scaled by 400% in the first year and 200% in the second year.
· Creation of copy and all PR media releases for product launch.
· Influencer agency management - briefs and co-ordinate content approvals for nano and macro influencers.
· Ran SEM campaigns including Adwords through Google Ads and set up Google Analytic goals.
· Design and source of materials and manufacture for product design.
· Development of relationships with manufacturers in the sourcing of materials in the creation of a child friendly product.
· Managed and coordinated the go-to market strategies for new products and their associated brand campaigns. · Created and managed the brand’s core social media accounts on Facebook and Instagram.
· Community management and respond to customer service queries via DM’s, social comments, and email.
· Built a strong customer tribe & community through social initiatives, reviews, and feedback channels.
· Harnessed the power of storytelling through messaging for the Brand.
· Manage and lead brand photoshoots and champion brand creatives in conjunction with Graphic Designer.
· Creation of an e-commerce site through platforms such a Shopify and necessary apps to provide a seamless online shopping experience for the consumer.
· Manage the Shopify Front End to improve customer satisfaction, retention, conversion, and engagement.
· Website build, design, copy creation and management. · Ensured product pages and collections were accurate and optimised to maximise revenue per customer.
· Implemented the online merchandising strategy by investigating opportunities to cross sell and upsell.
BridgeClimb SydneyClimb leader, media team, ops team to Duty Manager
Jun. 2007 - Jan. 2011AustraliaStarted as a climb leader and moved up quickly to more responsibility in the operations department and onto Duty Manger looking after the daily running of the company to the customer.
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