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Work Background
Proper AIChief Happiness Officer, Head of Brand, Creative Director
Jan. 2019 - Dec. 2023At Proper AI, I progressed from Creative Director to Head of Brand, Head of Partnerships, and ultimately Chief Happiness Officer over a 5-year period. My multifaceted role spanned: • Developing and maintaining the company's brand voice
• Overseeing creative content and marketing initiatives
• Designing and managing the employee experience
• Leading People Operations, customer success, and partnership teams
• Supporting fundraising efforts from seed to Series B, crafting content and narratives for pitch materials During my tenure, I contributed to the company's growth from 3 to 350 employees and helped achieve an eNPS score of 70, placing us in the upper quartile of global organizations.
At The Well ProjectHead of Creative Content
Nov. 2016 - Jul. 2020At The Well is a women's health and wellness organization rooted in Jewish wisdom, on a mission to unify practices of health and holiness.
Writer & ConsultantConsultant (Brand Strategy, Writing)
Jan. 2015Clients in entertainment, tech, startups, small business, non-profits, individual branding, and more.
Challah HubCo-Founder
Nov. 2013 - Dec. 2020Greater Los Angeles AreaAs Co-Founder of Challah Hub, together with my brilliant co-founder, I helped create and grow a unique culinary brand focused on reimagining traditional challah bread. My role encompassed: • Developing the company's distinctive brand voice and identity
• Pioneering innovative challah flavors and tasting events
• Organizing and leading baking classes and workshops
• Designing custom challah-themed merchandise
• Establishing strategic partnerships, including being one of Uber Eats' first partners
• Collaborating with Buzzfeed Tasty on the most viral challah-related video to date
• Conducting international challah-braiding tours, in South Africa, London, Paris and beyond
• Led the world's largest children's challah bake event During my tenure, Challah Hub evolved from a creative concept to a recognized brand in the artisanal food space, blending traditional Jewish cuisine with modern culinary trends and experiential marketing.
mobliHead of Creative Content
Apr. 2013 - Dec. 2015Venice Beach, CA• Conceptualize, write, produce and release branded campaigns and original content.
• Copywriting for projects under the Mobli Media Incorporated umbrella.
• Develop and continue relationships with influencers and content creators.
• Foster strategic partnerships. Part of the small team to open The Beach House, mobli's marketing and content creation HQ. Produced comedy shows, concerts, episodic series with influencers and live audiences, celebrity interview series, live podcast shows, collaborations including Smosh Games and Seventeen Magazine, celebrity charity events, live broadcast concert and charity events, entertainment panels with Take Hollywood, film and documentary screenings and more. 145M+ impressions in our first year of operation.
Levity Entertainment GroupTalent Manager and Producer
Nov. 2008 - Jan. 2013Greater Los Angeles AreaAt Levity Entertainment Group, I served in various capacities over four and a half years, culminating in the role of Talent Manager and Producer. My responsibilities included: • Representing and developing a diverse roster of 20+ comedy talents
• Scouting and placing talent in TV, film, and digital media
• Developing and selling literary content, including books, pilots, and feature scripts
• Coordinating and producing 20+ network comedy specials for major broadcasters
• Serving as Talent Executive for Showtime's "Live From Amsterdam" series
• Providing digital marketing consultancy for top-tier comedians and live show promotions Throughout my tenure, I honed skills in talent management, content development, production, and strategic partnerships. I contributed to the company's growth by nurturing emerging talent and creating opportunities across various entertainment platforms.
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