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Work Background
VerosoftCreative Content and Design Manager
Jan. 2025Promoted to lead the creative strategy and execution across digital and print platforms, ensuring alignment with marketing goals and brand identity. Key responsibilities include: • Drive creative direction and lead a team of designers/content creators in executing cross-channel marketing strategies that support brand growth, customer acquisition, and lead generation across digital, print, and video. • Plan and execute integrated content campaigns across web, social media, email, paid advertising, and SEO-driven pages. • Manage campaign assets for Google Ads, LinkedIn Ads, newsletters, and landing pages, ensuring consistency with brand voice and identity. • Lead customer acquisition initiatives through organic and paid content strategies, optimizing performance based on engagement metrics. • Oversee and coordinate event branding for tradeshows, speaker sessions, and virtual events. • Track and analyze content and website performance and conversion funnels using insights to continuously improve strategy.
VerosoftContent Marketing Specialist
Jun. 2023 - Jan. 2025• Content Strategy Development: Designed and executed targeted content strategies to engage and convert audiences in Europe, Asia, and the Americas. • Multi-Platform Content Creation: Produced high-quality content for blogs, websites, social media, and print, aligning with brand objectives and audience preferences. • SEO and SMO Optimization: Implemented effective strategies to enhance online visibility and search rankings, driving growth in website traffic and engagement. • Collaborative Campaigns: Partnered with sales and development team to ensure timely and cohesive delivery of campaigns. • Performance Monitoring and Adaptation: Analyzed content performance metrics to identify trends, optimize strategies, and ensure alignment with marketing goals. • Global Market Expansion: Supported the launch of new products and services while building an international network of partners.
CubelerSenior Web Graphic Designer
Apr. 2022 - Jun. 2023Montreal, Quebec, Canada• Led the creative direction for content creation (social media), websites, advertisements, and marketing materials.
• Created content aimed at increasing brand awareness and audience growth across social media, blogs, and the website, while monitoring performance.
• Supervised and collaborated with external resources (agencies, freelancers).
• Partnered with the Product team and other departments to ensure consistent branding across the company.
FPInnovationsVisual Communications Coordinator / Coordonnatrice aux communications visuelles
Apr. 2016 - Apr. 2022Montreal, Canada Area• Developed and produced content to promote company research initiatives, tracking audience growth and brand visibility as key success metrics.
• Collaborated and negotiated with external resources (printers, suppliers, agencies, freelancers) to produce high-quality content aligned with strategic goals.
• Guided and supported junior graphic designers, ensuring content quality.
• Member of the Social Committee (2017-2019).
• CNESST certified workplace first-aider (2018-2020).
Curtis International LtdFreelance Graphic Designer
Feb. 2016 - Mar. 2017• Designed and implemented product packaging, sales support documents (sell sheets, catalogues, flyers)
advertisements, promotional materials
• Prepared files for print (pre-press)
Dannyco ProfessionalGraphic Designer
Aug. 2015 - Jan. 2016Montreal, Canada Area- Designed artwork for marketing material (presentations, brochures, consumer packaging, flyers, print & web advertisements, logos, web banners)
- Product photography, photo retouching, and video editing
- Executed projects from conceptual phase to final electronic file (pre-press)
- 3D packaging mock-ups
- Copywriting
Future ElectronicsGraphic Designer
Apr. 2011 - Aug. 2015Montreal, Canada Area- Design and implementation of: sales support material, print media insertion ads, brochures, trade show booth design and supporting collateral, executive summaries and proposals, promotional material, data sheets, corporate documents, posters, newsletters, invitations, e-vites, web banners/advertisements, business cards, PowerPoint presentations.
- Manage and coordinate a multitude of projects.
- Prepare files for print (pre-press).
- Approve proofs and mockups from printer.
- Trim and assemble finished pieces.
- Product photography.
Cameleon DesignJunior Graphic Designer
Mar. 2010 - Apr. 2011Mont-RoyalDesign and develop personalized invitations, notecards, business cards, flyers, etc.
Printing pre-press
Trim and assemble projects
MediativeFreelance Graphic Designer
Mar. 2009 - Dec. 2011Design web banners, landing pages, microsites, and other graphic and Flash-animated elements for various retail websites such as Best Buy and Walmart.
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