Carzone.ieChief Executive Officer
Jan. 2013 - Jan. 2023IrelandCEO of Carzone.ie which is one of Ireland’s most successful ecommerce brands and the #1 automotive digital marketplace. Carzone was the Irish arm of Auto Trader Group PLC (a FTSE 100 member since IPO in 2015) before being sold to Mediahuis in Oct 2022. Reported directly to Group CEO/CFO in UK. Role comprised full strategic, commercial, operational and P&L responsibility with localized management of function including Brand/Audience, Content/Marketing, Commercial Sales, Financial Reporting, Data & Insight, Operations and Product & Technology. Devised and executed strategies to drive the growth of Carzone commercial performance and customer value demonstration to current levels via consistent annual growth. Established Carzone as ‘most trusted’ with highest level of ‘brand awareness’ and ‘top of mind’ choice for consumers in their search for their next car/related advice*. (*Independent 3rd Party Market Research) Developed and published bi-annual Carzone Motoring Report which has become key outlook for OEM and Agencies on consumer desirability and relevant industry themes. Creation of ‘people first’ open and inclusive culture which has wholly contributed to success of the Carzone brand.