Valentina Ceddaha - Project Manager, Cl agency

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Work Background

MackageMarketing Manager EMEA

Sep. 2021 - Dec. 2023Paris, Île-de-France, France• Developed global strategies to generate traffic and sales in stores and pop-ups for EMEA and Europe. Opening 3 proprietary stores in 2022 - 23 24. • Worked with the brand’s global marketing team to create localized marketing communications based on a global directive (Social, Digital, Sales, Retail). • Executed in partnership with the retail sales team, over 30 in-store activation programs to foster customer acquisition and/or retention annually. • Led and developed trade marketing plans and strategies in 20 countries to boost brand growth (including social networks, email marketing, ecommerce brand pages, and content collaborations). • Collaborated with the VM team to create 22 Pop Ups in the EMEA region between 2022-23. • Managed the marketing and COOP budget of $1.4M in 2022 and $750K in 2023.

RespiroSales And Marketing Specialist

Jan. 2021Paris, Île-de-France, France* Developed and executed a comprehensive marketing plan to increase sales by 20% and improve brand awareness. (Average of brand portfolio) * Conducted market research and analyzed customer behavior to identify target audience and tailor marketing campaigns accordingly. (Eastern Europe VS Latin American brands) * Provided guidance on brand messaging, content creation, and social media management. * Collaborated with cross-functional teams, including sales, product, and finance, to ensure alignment on marketing initiatives and goals. * Oversaw the development and production of marketing materials, such as brochures, product sheets, and promotional videos. * Planned and executed trade shows, showrooms, sales events, conferences, and other events to generate leads and build relationships with customers and partners. * Implemented digital marketing strategies, including email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. * Monitored and analyzed marketing performance metrics to measure the success of campaigns and make data-driven decisions. * Gave guidelines on how to manage social media accounts and create engaging content to increase brand awareness and engagement. * Monitored and reported on marketing performance metrics. • Invited to Buro, Latin American Fashion Summit, and Web Summit for work done as a fashion startup, recognized as one of the most promising in the sector. • Managed social media and campaigns across Instagram, Snapchat, and Facebook, resulting in a 50% increase in followers and fostering partnerships with over 15 brands. • Brand development, coordination of advertising campaigns, influencer outreach, and content creation (videos & photos) aimed at increasing brand awareness and driving sales. • Collaboration and event production with Crosby Studios, HighSnobiety, Frieze, Letha Wilson, Hotels Barrière, Parfums Première Peau, Vins Aix rosé, Champagne Barons de Rothschild amongst others.

CHANELAssistant Public Relations Manager

Mar. 2019 - Dec. 2020Paris 01, Île-de-France, FranceOrchestrated and executed dynamic marketing campaigns for Goossens, elevating brand recognition and market penetration within the luxury goods industry by multiplying media coverage by 10%. • Conceptualized and managed a series of high-profile PR events and collaborations, engaging with key influencers and stakeholders, resulting in a substantial increase in brand visibility and consumer engagement. 15 events, over 200 journalists present, and nearly 10,000 reactions on social networks, resulting in a visibility increase of over 30%. • Directed comprehensive market research initiatives, analyzing consumer behavior, trends, and competitor activities to drive strategic marketing decisions and product development. • Crafted and implemented digital marketing strategies, leveraging social media, SEO, and email marketing to expand Goossens's online presence and enhance customer acquisition. • Enhanced the editorial line of Chanel's Hydra Beauty, Le Blanc, and Le Lift lines by giving the brand a younger image and proposing articles that address customer questions. • Managed the publication of all edited products, translated into Italian, Spanish, and English through the marketing team, ensuring translation accuracy for each product.

CHANELAssistant Project Manager - Publications

Sep. 2018 - Mar. 2019Neuilly-sur-Seine, Île-de-France, France• Launching and follow up of print and digital editorial publications on the CHANEL editions Platform for the Skincare franchise. I follow each project from the beggining to the publication online or the printing process • Responsible for keeping a close contact with all the persons engaged in the project in order to respect deadlines and to respect the brand's codes • Budget-wise, in charge of keeping tabs on each franchise's expenditure and monthly expenses.

Laure de SagazanJunior Consultant International Marketing Development

Mar. 2018 - Aug. 2018Shanghai City, ChinaConducted a strategic market analysis (competitor study, target clientele, and regulatory constraints) to establish this e-commerce company specializing in wedding products in China. • Created marketing content and improved the company's visibility in China (press relations, community management, content translation, content creation) on the company's official WeChat account (100 followers) and its blog (200 followers). • Participated in trade shows and events in China (2) and France (3), attended conferences (3), and engaged in meetings with prospects (10).

Business FranceSales And Marketing Specialist

Jan. 2017 - Jul. 2017Bogotá D.C. Area, Colombia• Establishment of 3 brands (Saint James, Naf Naf, and Jacques Russel Malletier) in Colombia in collaboration with local teams. Identification of retail points and management of targeted marketing projects. • Definition and implementation of media communication strategies, events, and promotional activities for French brands seeking to establish themselves in Latin America. • Metrics for management of communication budgets and marketing operations (budgets, costs, and ROI). • Development of over 15 business plans and international expansion strategies.

Celsia EnergíaHuman Resources Assistant

Jul. 2015 - Sep. 2015Medellín• In head of employee recruitment both by sorting out resumes and by arranging interviews between the applicants and the heads of each department. • Screened applicants and resumes to fill in new spots created by the company’s fusion to EPSA. • Follow-up of employee well-being at the company and organisation of the welcoming training sessions in all of the company's sites.