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Work Background
National Centre for the Performing ArtsConsulting Head : Content & Creative - OTT
Mar. 2022 - Feb. 2024Mumbai Metropolitan RegionPlanning and strategising creative and content to bring the legacy of NCPA Mumbai to the world. This time in the form of a digital platform. New learnings and new experiences beckon. Happy to be associated with an art and culture giant like this one.
USCHOOLCONSULTING CONTENT PRODUCTION
Nov. 2021 - Apr. 2022Mumbai, Maharashtra, IndiaUSCHOOL is a self paced online education platform - enabling TGs across gender and age groups to embark on a self improvement journey. I am collaborating with them to serve the consumer with stellar courses across subjects in the form of video modules. Excited to be here and learn new things on educational content.
ALSO | ideas | content | designFounder
Mar. 2018Mumbai, Maharashtra, IndiaCreative solutions and brand work. Original content developers & producers. Music curator & IP owners of "Haroof" - a series of Hindustani Gayaki in the 'baithak' format. Directing music videos & promoting musicians across concerts, events, and broadcast. Digital content driven by AFPs and brand engagement. Leading a team of likeminded professionals in the field of advertising, broadcast & design.
Self employedCreative Lead - Advertising & Broadcast | Strategy | Copy | Design | Tech
Dec. 2015 - Mar. 2022Mumbai Area, IndiaExperience. Perspective. Market focused. Future centric - I am clearly an EPMF (if there was ever a professional type like the Meyer Briggs on personality types) Have worked with a first time author to build social media presence in India. Among other firsts has also been a group of educationists , who needed communication strategy worked out for their school roll out plans. I dabble in verse and meter which can be read on my insta page @aliyah20asghar Currently: Seeking opportunities in media that offer me full time / consulting and project related work which will add to the organisation that I work with and add to my experience and body of work.
Keen on doing many different things to grow laterally.
Social media, Idea development, Brand work, Launches, Strategic thinking for product, Film, Design, Layouts, Writing, Publishing.
Sony Pictures EntertainmentVP & Creative Head SONY MIX
Sep. 2010 - Dec. 2014MumbaiSet up a mainstream music channel from scratch.
From: Writing content strategy to delivering unique content on air.
Devising and delivering memorable brand campaign and creating a perception that made the channel stick in the viewer's mind.
Developing and delivering channel design to create a differentiator that is well appreciated by the viewer
Recruited and managed a team and made it run like a well oiled machine which would run without intense supervision.
Wrote shows and short format properties that are unique to the genre PS. Sony Mix reaps the benefits of the sewing that commenced nearly 4 years ago.
They say that if you know your product, the customer will know it just like that too. I am a firm believer of delivering quality with so much passion and good intent, that money will have no other option but to 'follow'. As a genre leader during my tenure, it is my utmost pleasure to acknowledge that our imagination turned into something worthy and tangible. It is also an immense pleasure to know that MIX is appreciated, liked, loved, respected & vied for, in and out of the trade circuit. Thats where any good product should ever be.
BBC StudiosCreative Consultant
Dec. 2009 - Sep. 2010Mumbai Area, IndiaWorked with BBC India - the production house arm of the network in Mumbai, and independent producers and directors to deliver unique content - across various mediums.
Reliance Broadcast NetworkCreative Director
Jan. 2009 - Aug. 2010Mumbai, Maharashtra, IndiaWorked at a Tv production house that had a focus on creating original non fiction formats for broadcasters. Also work closely with international format holders on shows that would have worked in the Indian GEC space.
BIG FMRegion Programming Head West - Radio
Jan. 2008 - Jun. 2009Mumbai Area, IndiaCreatively ran and managed a large radio station which delivered some of the most celebrated programming ideas. Here I will like to include my collaboration with some stellar people in the industry- actors like Vrajesh Hirjee, now an ace photographer and a multi disciplinary artist Sujata Setia and so many more. Cannot forget Kalindi Badola in Mumbai as well. As a region head for the West - where 8 stations came under my purview I focused more on Mumbai and the rest of the network picked and replicated most of what Mumbai did. The region stations were also fortunate to have some really bright talent to make content their own and produce so many new and relevant ideas.
Triton CommunicationsCreative Consultant and Films Head
Nov. 2003 - Dec. 2006Film and radio work on brands like Eureka Forbes, Paras Pharmaceuticals, Yes Bank, Adani Wilmar, Pidilite, UB Group etc. Had the good fortune to work with talent from all over the world for television commercials produced in India and in many other countries.
Hour Glass PicturesProducer / Director
Jan. 1997 - Oct. 2003Mumbai, Maharashtra, IndiaProduced, Directed and Edited a range of TVC and Corporate film work & TV work for brands like Hindustan Unilever, Kelloggs, Linc Pens, Godrej & Boyce and Procter and Gamble among many others. Line produced work for a Japanese research team from University of Nagaoka.
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