Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Press GaneyProduct Marketing Consultant
Jan. 2023 - Jun. 2023South Bend, Indiana, United StatesSupport the Press Ganey Product Marketing Team from a strategic and content perspective during a time of brand transformation.
Optic Nerve EyewearMarketing Strategy Consultant
Mar. 2022 - Dec. 2023Wheat Ridge, Colorado, United StatesLed rebranding initiative launched on March 16, 2023, delivering a comprehensive brand strategy and visual design system. Joined team on a part-time basis to advise on marketing strategy and support go-to-market efforts.
TenTen GroupChief Marketing Officer
Mar. 2021New York, United StatesLeading digital marketing and lead generation efforts, connecting with organizations undergoing brand change. TenTen is a group of brand implementation experts helping companies close the gap between brand identity development and real world execution.
MonigleStrategy Director
Mar. 2021Denver, ColoradoDevelop brand strategies that drive impactful brand experiences and business growth. Work shoulder-to-shoulder with clients to unlock each brand's full potential.
Tenmile MarketingPrincipal
Mar. 2021Silverthorne, Colorado, United StatesMarketing and branding solutions for fast-paced, agile businesses and creative agencies.
Elmore CompaniesChief Marketing Officer
Nov. 2020 - Sep. 2021Bloomington, Indiana, United StatesOffering strategic marketing support to drive business growth. Focused on solving business challenges that can be addressed across the marketing continuum, from initial branding to marketing infrastructure to tactical plan implementation. Leading marketing efforts for:
- Turner Mining Group
- Firmatek
- Elmore Companies
Turner Mining GroupChief Marketing Officer
Aug. 2019 - Mar. 2021Bloomington, Indiana AreaAccelerate business growth through brand and marketing thought leadership and team development. - Developed a cohesive brand identity grounded in purpose and values
- Implemented multi-channel digital campaign
- Stood up marketing automation and lead tracking platform
- Released branded podcast
- Created a profitable online store to distribute branded merchandise
- Launched redesigned website for improved UX
- Rolled out internal employee website to scale onboarding and communication
- Increased media and PR presence to drive brand awareness for a young company
Vail ResortsSenior Product Marketing Manager
Jan. 2019 - Aug. 2019Breckenridge, ColoradoLeverage the Breck brand to drive strategic business results for resort lines of business. Serve as Chief of Staff for the Breckenridge Ski Resort Marketing team. Manage and optimize:
- Hospitality Marketing
- Food & Beverage Marketing
- Ski & Ride School Marketing
- Retail & Rental Marketing
- Lift Ticket / Season Pass Marketing
- Summer Operations Marketing
Vail ResortsBrand Equity Marketing Manager
Jul. 2017 - Jan. 2019Breckenridge, ColoradoReposition the Breckenridge Ski Resort brand to drive differentiation within the Vail Resorts portfolio and steal market share from competitors. - Bring the Breck brand strategy to life though a multi-channel, data driven marketing and communications approach
- Create compelling, unique and ownable brand extensions the drive an increase in resort awareness and visitation
- Collaborate with resort teams to ensure our brand promise aligns with our guest experience
MonigleSenior Brand Strategist
May. 2014 - Jun. 2017Greater Denver AreaPitch and lead comprehensive brand programs for clients across industries. Define and implement new brand platform methodology and employer brand (EVP) capability for the agency. - Brand strategy: positioning, architecture, experience, visual, verbal
- Brand research: quantitative and qualitative
- Customer journey mapping: current and future state
- Brand activation: launch, implementation, and governance
- Team leadership
- New business development: initiate and develop new client relationships Clients include: CHI Health, OneMain Financial, Vail Resorts, Newmont Mining, Hilton and others.
Johnson & JohnsonMBA Summer Associate - Consumer Marketing
May. 2013 - Aug. 2013Skillman, New JerseyProvided recommendations on three key brand challenges: - Category expansion and brand development
- Portfolio optimization and product mix
- Digital and social engagement
Intch is a Professional Networking App for the Future of WorkSee more people like Tracy on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
175104 people
19
Marketing Creative Director
15
Human Resources @ UB Greensfelder
18
Owner @ Douglas Fisher Creative